Xiaomi Technology Co., Ltd., a smart home brand released by Xiaomi Group in 2016, focuses on smart hardware, and hundreds of smart hardware companies, including the Xiaomi ecological chain, have reached a deep cooperative relationship to realize the interconnection between devices and provide mature and perfect smart life solutions for users. Mi Home aims to bring consumers a set of stable quality, excellent design, reasonable pricing in one of the smart home products, has built a complete ecological closed loop from product intelligent access, e-commerce marketing to the terminal consumer market, product line covers major appliances, kitchen appliances, personal care, automotive supplies, hardware tools and other fields, marketing network throughout the country dozens of provinces and municipalities directly under the central government.

The new ecological chain brand created by Xiaomi, the abbreviation of Xiaomi Smart Home, specializes in carrying its supply chain products, mainly smart hardware, covering the overall solution of smart life for users of hardware and home service products

On March 29, 2016, Xiaomi launched a new ecological chain brand in Beijing, mijia, known as "Mijia" in Chinese. In the future, the new brand will be dedicated to carrying Xiaomi's supply chain products, while the previous Xiaomi brand will be used to carry Xiaomi's own products.

Mijia's name is taken from the Xiaomi smart home, "rice" and "home" are spelled together, and the shape is similar to the shape of a shield as a whole. According to the designer of Mijia, the interpretation of the logo is not only to provide reliable protective measures for smart homes, but also to bring more life interest to consumers' homes in the future.

Relying on the Xiaomi ecological chain system, the Mi Home APP is the control center and e-commerce platform of Xiaomi ecological chain products, integrating device control, e-commerce marketing, crowdfunding platform, and scene sharing.

The Mi Home app not only connects Mijia's ecological chain companies and realizes interconnection with all Xiaomi and ecological chain smart products, but also connects to open access to third-party products, and is committed to building a complete ecological closed loop from intelligent product access, crowdfunding incubation, e-commerce access, to reaching users, controlling and sharing.