Founded in 2004, it is a modern enterprise dominated by home appliances and focusing on the R&D and production of smart home appliances, environmental home appliances and health appliances
Founded in 2004, Hefei Royalstar Small Household Appliances Co., Ltd. is a modern enterprise dominated by household appliances, involving household appliances, smart home, cultural creativity, financial investment and other business fields, integrating product research and development, industrial design, manufacturing, marketing trade, logistics and distribution, market services and other whole industry chains. Over the past ten years, Royalstar small household appliances have grown at an average annual rate of 100%, becoming an enterprise with fast growth and strong development potential in the industry.
After more than ten years of hard work, Royalstar small household appliances have established six industrial bases in Hefei, Zhongshan, Ningbo, Zhengzhou, Jingdezhen and Shenzhen, and have three core R&D and manufacturing centers: one of them, Hefei Industrial Park covers an area of more than 300 acres, which is one of the largest production and R&D bases for smart home appliances, environmental home appliances and health appliances in East China and even China; Originating from the United States, the Shenzhen Amos plant is one of GE's security equipment R&D platforms and one of the few GE plant-wide certified companies in China. Third, Zhongshan Rongde factory is a pillar enterprise of R&D and production in the domestic market of the company by virtue of its strong technical strength and superior resources in the Pearl River Delta.
Royalstar small household appliances have Royalstar, Amos Yuanyue, Tangyue Ceramics, Haoshuai Digital, TOOA brand resources, and with China Haier, Zhenghaier, the United States Amos, Walt Disney, Singapore Innovation, Jingdezhen Hantang Ceramic Culture Research Institute, Toshiba, Tongboer and other well-known enterprises at home and abroad to form long-term strategic cooperative relations, strong brand resources and super resource integration capabilities, and gradually become a competitive mainstream enterprise in the domestic and foreign markets.
Relying on "zero defect management" and technological innovation, and implementing the "boutique strategy", Royalstar small home appliances have quickly become an enterprise with a long product line and a full range of products in the small home appliance industry, backed by a large R&D capability and industrial design team, bringing together luxury industrial design teams in France, South Korea, Japan, Taiwan, Hong Kong and Chinese mainland, and forming strategic alliances with more than 100 upstream partners to complete the industrial layout of the entire supply chain. Tailored to the consumption characteristics of different regional markets, more than 400 new products are launched every year, and now 70 categories, more than 2,000 single products of the "small household appliance kingdom" has been formed, and it is a more successful home appliance enterprise with customized products in China. There is no need to run around, Rongdian Group has everything.
Relying on the high-quality resources of the whole industry chain, Royalstar small household appliances fully occupy various channels such as conventional channels, gift channels, e-commerce and TV shopping, and become one of the enterprises with complete sales channels and strong marketing strength. In the conventional channel, it sits firmly on the throne of the top four in the market, and the successful promotion of cross-border marketing and new models of factory stores has won a broad market space. In the gift channel, Rongdian Gift Industry has become "China's No. 1 brand of practical gifts" with the golden model of "trinity, active marketing, and exclusive membership". Last year, the company successively established the online shopping division and the e-commerce business department to accelerate the expansion of new media business, and quickly became one of the important suppliers of domestic mainstream platforms in a short period of time.
Success is extraordinary! With their own wisdom and sweat, Royalstar people sincerely strive to create a better future for consumers in home life. At the same time, we will expand diversified fields, extend relevant areas around the upstream and downstream industrial chains, and make every effort to build China (Hefei) International Cultural and Creative Gift City, and become a large cultural and creative platform for gifts in the East China market. In the financial field, the use of equity investment into related fields to win a broader space for the development of enterprises. Looking forward to the future, Royalstar small household appliances adhering to the grand goal of "being the world's best electrical appliance service provider", with the concept of green and healthy development, repay the society with heart, realize tens of billions of Rongdian, lead the trend of the times, continue to write the glory of the brand, and create a pinnacle of great cause!
