Shenzhen Baisen Household Products Co., Ltd., vice president unit of Guangdong Home Furnishing Industry Federation, is committed to modern high-end solid wood home furnishing products, mainly solid wood furniture, and is a large-scale enterprise integrating R&D, production and sales
PANSON Home Furnishing is a leading large-scale home furnishing enterprise in China, and its "BESON" and "PANAM Fanmei International" brands are the leading brands of modern solid wood furniture in China, the pioneer of modern solid wood furniture style, and the global leader of original design trends.
Founded in 2005, Parson Home Furnishing is committed to the research and development of modern high-end solid wood home furnishing products, the innovation and promotion of modern home furnishing culture, becoming the fastest growing home furnishing brand in China, so far, it has more than 1,000 brand stores in China, known as the "Shenzhen speed" of the development of China's home furnishing industry, and is one of the 16 core enterprises of Shenzhen Home Association, and an excellent enterprise of China Home Association. Parson put forward the brand concept of "solid wood products, above life", and took "consumer brand" as an important strategy for enterprise development, and was an advocate of modern home culture, creating spiritual value for consumers from natural precious resources and beyond solid wood products, realizing the beauty of human home life and sublimation of sentiment, and has been awarded "consumers' favorite solid wood furniture brand" for many times. Parson has established the corporate mission of "making furniture loved by human beings in the 21st century and being a century-old brand", and the international design team led by Taiwanese design master Lin Fuyuan adheres to the core design concept of "pleasing to the eye, and the shape can be born", grasps the essential needs of human life, creates the mainstream value of environmental protection, health and noble home life, and wins the favor of the market at the speed of launching original new products every year. "Nordic Fashion", "Left Forest Right House", "Grand View", "Inheritance", "L.D Pure Solid Wood", "Ugin Wood Language" and "Fanmei International", "Yosemite", "V5" Modern American and other series of products, have become the industry's original design trendsetters. Since its establishment, Parson has won the "Design Contribution Award" of the Milan International Furniture Fair and a number of awards at the Shenzhen International Furniture Fair, with a total of 20 gold awards, 8 silver awards, and 485 national design patents.
In 2013, Baisen Home Furnishing launched Huiyang Industrial Park, and the company's development ushered in a new opportunity. The new industrial park is planned to be built in Huiyang Economic Development Zone, Huizhou City, covering a total area of 100,000 square meters, with a construction area of 200,000 square meters and an estimated annual output value of 1.5 billion yuan.
In 2016, Parson Home Furnishing and Shenzhen Yongjia Furniture Products Co., Ltd. reached a strategic integration agreement, and the two major brands of Parson Fanmei International Brand and Yongjia were integrated into the three series of products under Parson's European and American brands, forming two major operating divisions of modern solid wood furniture brand and European and American furniture brands under Parson Home Furnishing Group, unified promotion, unified research and development, and unified manufacturing. With the comprehensive layout of China's high-end market, Parson has put forward the corporate vision of "leading the world's home furnishing culture and achieving international brands", opening the road to internationalization and brand development, and bringing a better future for human home life.
