Beijing Famous Trademark, a well-known brand in the wooden furniture industry, a provider of a complete set of home furnishing solutions, and a standardized original furniture design group company integrating design/production and sales
Founded in 1993, Qumei Home Furnishing Group Co., Ltd. is China's leading large-scale and standardized home furnishing group integrating design, production, sales and service, adhering to the concept of "creating life with design", bringing together the world's outstanding designer team and world-famous design institutes to provide consumers with overall home furnishing solutions, and has become the most designed furniture brand in China, and has made "simple, fashionable and modern" the endorsement of Qumei style.
On April 22, 2015, Qumei Home Furnishing Group Co., Ltd. was listed on the Shanghai Stock Exchange, becoming the first listed modern furniture company in China.
The company is a furniture enterprise that is at the leading level in the same industry in China in terms of product design, product quality and after-sales service; It is at the forefront of the industry in the innovation of furniture business model, including the introduction of foreign design teams, the opening of independent home furnishing stores, and the development of O2O e-commerce model. At present, the company has more than 300 dealers across the country, and more than 600 stores opened by dealers, covering more than 300 cities across the country.
Qumei mainly produces panel furniture, solid wood furniture, board wood furniture, modern furniture, European furniture, sofas, soft beds, custom furniture and other products, after years of steady development, Qumei furniture has become the most designed modern furniture brand in China.
Innovation-driven by process
Production and technology are the foundation of furniture enterprises. In the early 90s, Qumei became famous for its advanced bent wood technology, became a leader in the market and industry, and began to build its own standardized production base and standardized process, today, Qumei has 3 production bases, with a total area of more than 400,000 square meters, of which 80% of the production lines are imported from Germany and Italy, perfect quality control system, advanced production equipment, exquisite technological process, strict environmental protection standards, professional testing methods, The quality and environmental performance of Qumei products are at the leading level in China.
Stick to original design
"Original design" has always been the engine of Qumei's products, R&D, and business development. Design comes from life, Qumei insight into the world's diverse culture and the integration of Chinese cultural connotation, will greatly affect the public's aesthetic orientation and lifestyle, so opened the road of independent innovation in line with international standards, the establishment of Qumei International Design Alliance, has and from Denmark, France, the United States and the Asia-Pacific design industry leaders in-depth cooperation, cast Qumei rich and diverse and fashionable product series, including "Leshanju", "Pea Princess", "Stunning Dahlia" and so on have also won international and domestic design awards, Qumei's design has become an irreplaceable core competitiveness of the enterprise.
Transformation of manufacturing brands into commercial brands
Since 2004, Qumei has broadened its product structure, positioning different furniture series with different styles to meet more people's pursuit of individuality and imagination of life. At the same time, in order to improve the high-quality experience of products and space, Qumei has opened stores in more than 300 cities across the country, with unique space display ideas, and led users to perceive Qumei in an all-round way with situational marketing, in 2007, the Beijing North Fifth Ring Center store was completed, in addition to the upgrade of the store transformation into an independent store, it is also the upgrade of the user's brand experience, so far, Qumei has more than 600 stores and the number of independent stores in the industry to maintain a leading position, marking the successful leap of Qumei from a manufacturing brand to a commercial brand.
The home furnishing industry model is upgraded
With the central idea of user-oriented, Qumei integrates the superior resources accumulated over the years to form a strong capital for the strategic transformation of the enterprise. 1. Low-carbon model innovation: Qumei is the first enterprise to set up a furniture environmental protection laboratory, and in June 2014, it launched the water-based paint coating of the whole line of products, which has been warmly affirmed and praised by all walks of life; 2. Intelligent mode innovation: The continuously updated and optimized ERP management system is the intelligent center of the Industry 4.0 blueprint, creating a flexible, personalized and intelligent home design and production system of Qumei; 3. Internet model innovation: With the development of information technology and the transformation of purchase behavior, Qumei is one of the earliest enterprises to lay out the Internet + strategy, and the OAO model of Qumei is based on the cloud platform to realize the collection and analysis of home big data, and finally provide users with accurate and professional solutions; 4. Capital model innovation: Listing is an affirmation of Qumei, and it also injects strong momentum into the development of standardized, transparent and sustainable enterprises.
In 2015, Qumei officially changed the name of "Qumei Furniture" to "Qumei Home", using the sense of trust created by green production, the sense of quality of original design achievements, and the cultural heritage accumulated by the enterprise, to fulfill Qumei's brand promise of "creating life with design".
