The new sub-brand of Oppai Home Furnishing Group focuses on young and fashionable home furnishing style, with the brand positioning of small apartment cabinets, providing free door-to-door measuring service and free design of one-stop home space solutions
Opali Whole House Customization, Oppai Group's light fashion brand, aims to provide free door-to-door measuring service and free design one-stop home space solutions for public families who love life, are creative and fashionable, and is committed to meeting the living needs of each family at different stages of growth.
Aiming at the public rigid demand market, Opali whole house customization is clearly aimed at creating a new home life experience, pursuing the coexistence of the ingenious design of customized furniture and the price of the people, and providing systematic customization of multiple spaces such as entrance hall, living room, kitchen, bedroom, multi-functional room, balcony and other spaces for young families who love life, creativity and fashion, and professionally design and develop humanized furniture products.
Development Background
As a light fashion brand first launched and created by Opali Group, Opali Whole House Customization plays a pivotal role in the group's brand strategic deployment. In 2016, Chairman Yao Liangsong of Oppai launched the global strategy of "three horses and one car", focusing on the three core sectors of large home furnishing, informatization and the second brand Opali, as one of the three strategic goals of Oppai, is the second engine to promote the rapid development of Oppai Group, and in the future, Oppai Group will form a dual-brand pyramid layout of "Oppai Opali".
Oppai Group has determined three clear strategic directions for the Opali brand: "forward-looking, younger, and intelligent customization", which has laid a solid foundation for Opali to quickly adapt to the needs of the home furnishing market, safeguard the interests of consumers, and bring a new home customization experience to young Chinese families.
Brand proposition
Allowing every Chinese family to create and have a better home life is the brand value proposition of Opali Whole House Customization. Opali believes that "life is not only about the house, but also about surprises and fun", and shares a simple but not simple, comfortable and comfortable attitude to life.
Product Introduction
With "young and fashionable, high quality and low price, functional and practical" as the core of product design, Opali provides customized home furnishing solutions for multiple spaces such as entrance hall, living room, kitchen, bedroom, multi-function room, balcony and so on. According to the living space and functional needs of public families, we provide one-stop home space customization services of "free door-to-door measuring tape, free whole-house 3D design, and free home installation", and professionally design and develop humanized furniture products.
Opali draws on Oppai's experience in customizing services for 5 million families in China, inherits Oppai's 23 years of customization experience, and shares Oppai's largest manufacturing base and production system in Asia. In the manufacturing process of Opali's customized products, it also follows Oppai's perfect production system to achieve automation, informatization and refinement, so as to ensure that each product is designed to achieve the ultimate in every link from design, cutting, cutting, surface treatment, assembly, transportation, installation to service, so as to ensure the superior quality of Oppai's original products.
Branded services
One-stop independent material selection - set cabinets, wardrobes and other 5 categories and furniture supporting products, to provide consumers with one-stop home space customization services, the whole house model room shocking real scene experience, what you see is what you get.
Personalized space customization - professional designer The industry's first intelligent 3D design system solves decoration problems such as whole house design, space customization, and soft decoration matching for you, and DIY your favorite home at will.
Butler full service - Opali has nearly 1,000 service outlets nationwide, covering nearly 700 large cities, from consulting, design, material selection to installation and after-sales, at any time to provide you with one-to-one butler service, saving time, worry and effort.
