Alpina is part of DAW (China) Co., Ltd. (a member of the DAW SE Global Group), which focuses on the R&D, production and sales of high-quality coatings, varnishes, building protective coatings, wall insulation systems and other products.
In 1905, D&W launched the first latex paint product from Alpina, which was registered in 1909 and is still in use today. From 1885 to the present day, the headquarters of D&W has been the Murjahn family business, and each generation of business leaders has been a doctor of chemistry.
Alpina is a special brand of OBI, the world's seller of home improvement and building materials, and accompanies its global marketing. In the European latex paint retail market, Albena has 98% market awareness.
Alpina has been certified by the German Blue Angel in Europe, TUV Rheinland testing and other certifications, and in the evaluation of Stiftung Warentest, an independent German evaluation agency, Alpinaweiß is highly respected.
Based on Albena's natural natural, sensual, careful, soft and brisk brand core, combined with the different needs of Chinese consumers, a new brand positioning of "women's favorite paint brand" was proposed, and based on the rapid changes in the market and the trend of consumption upgrading, Albena proposed a new concept of "wall protection like skin care" for the first time in 2019. It means that wall decoration is as important as women's skin care and makeup, and the wall also needs to choose the right "cosmetics".
It is Alpina's consistent goal to provide consumers with high-quality products, and it will strictly control the environmental protection, durability, color, stability and other aspects of latex paint.
