Top 10 brands of children's furniture/pine furniture, a famous trademark in Guangdong Province, a large-scale modern enterprise specializing in the research and development, production, sales and service integration of pine furniture for teenagers and children
Founded in 2013, Shenzhen Songbao Kingdom Home Furnishing Co., Ltd. is a large-scale modern enterprise specializing in the research and development, production, sales and service of pine furniture for teenagers and children. The company now has an area of more than 50,000 square meters of Shenzhen headquarters, more than 60,000 square meters of Dongguan Qiaotou warehousing and logistics distribution base, Huizhou, Changning 80,000 square meters of manufacturing base, 300 acres of Guangdong Huizhou Boluo Industrial Park under construction, with domestic first-class imported production equipment, the existing domestic and foreign more than 10 foreign factories in the enterprise to do processing and production support, the company has more than 1,500 high-quality production team and scientific management experience of the management team. In China, it took the lead in using pine imported from Northern Europe to develop a series of pine furniture brands for teenagers and children - "Songbao Kingdom".
Since its establishment, the company has adhered to the path of professional innovation and development, and has always adhered to the business philosophy of "guided by market demand, relying on talent training, and driven by innovation and development"; With the responsibility of advocating children's healthy home life, it has won the unanimous praise of consumers at home and abroad and the high recognition of the industry, and has developed into a leading brand in the domestic youth and children's furniture industry. After more than ten years of continuous development, the global distribution network of "Songbao Kingdom" has exceeded 800, serving nearly 50 million families.
"Stabilize people with mechanism, unite people with love, attract people with innovation, and unite people with causes". "Achievement of customers and employees" is the only reason for the existence of "Songbao Kingdom", and customer demand is the source of the development of "Songbao Kingdom". We adhere to the customer-centric, respond to customer needs, provide customers with effective services, create long-term value and then achieve customers, realize the self-worth of employees, and achieve ourselves. As the most culturally distinctive children's furniture brand, "Songbao Kingdom" has always advocated the core cultural concept of "love children, love the earth, love the future", and vigorously develop public welfare undertakings. Over the past 16 years, a series of public welfare activities have been carried out nationwide, such as the Million Love West Student Aid Tour, the Balala Love Signing Meeting and the Love Action for Children with Cerebral Palsy, the Sunshine School (Abandoned Children) Public Welfare Garden Party, the "Songbao Kingdom" Alan Tam Stars Concert for Poor Children, the "Same Blue Sky and the Same Desk" Caring for Left-behind Children in Xiangxi, and the "Children in the Mountains" Caring for Left-behind Children in Dabie Mountain, etc., to interpret the company's love for children and brand connotation with practical actions. It has been widely supported by CCTV children's channel host Sister Ju Ping, Hongguoguo, Green Bubble, Chen Sisi, Ulan Tuya and other public welfare stars.
Today, "Songbao Kingdom" has a R&D team of more than 30 people, composed of top designers at home and abroad, using advanced Italian design concepts. "Songbao Kingdom" has hired famous designers from Europe, Japan, South Korea, Italy and other countries to join, and every year the company regularly sends design teams to European design capitals, Hong Kong, Taiwan and other places for further study. "Songbao Kingdom" always adheres to independent research and development, and the annual R&D investment accounts for more than 5% of the total turnover of the enterprise. The product effectively combines the advanced manufacturing technology owned by the "Songbao Kingdom" with the international original design, and organically integrates ergonomics, child psychology, aesthetics and color science and other related disciplines, constantly innovates product design, and has obtained more than 50 national patents such as appearance design and utility model. So far, Songbao Kingdom has three series of "Classic", "Aristocrat" and "North America", creating a healthy and environmentally friendly growth space for teenagers and children, and 76 theme suites provide more choices for children at the same time.
Shenzhen Songbao Kingdom Home Furnishing Co., Ltd. is a member of the Council of China Furniture Association, the executive vice president unit of the Fifth Council of Guangdong Furniture Chamber of Commerce, and the executive director unit of Guangdong Quality Inspection Association. In 2011, "Songbao Kingdom" was recognized as "Famous Trademark of Guangdong Province"; In 2013, "Songbao Kingdom" was hired as the drafting unit of the industry standard of "After-sales Service Management Specification for Decoration Materials", and was recommended as "Home Green Environmental Protection Leading Brand" by the home furnishing circulation giant Red Star Macalline for 4 consecutive years, and has won China's authoritative environmental protection certification - "Ten Ring Certification" for 8 times, and has won the gold medal of children's furniture series of Shenzhen International Furniture Fair for many years, and has been rated as an outstanding enterprise in China's furniture industry and a national excellent enterprise in quality and service integrity. ZTE and other seven well-known enterprises were selected as the first batch of certified products of "Shenzhen Standard"; As the only enterprise in the home furnishing industry, it was jointly awarded the title of "Environmental Protection Caring Enterprise" by the Ministry of Environmental Protection of China and the All-China Environment Federation.
