Yazhen Furniture Co., Ltd., founded in 1985, is a classic brand of Shanghai-style Western-style furniture, a furniture supplier for the VIP hall of the 2010 Shanghai World Expo Convention Center, and an enterprise group integrating furniture design/manufacturing/marketing
With the persistent belief in exquisite handicraft skills, the inheritance of century-old skills, and the integration of Chinese and Western cultures, Yazhen has become a top furniture brand that countless famous dignitaries compete to buy. The classic line design, exquisite carving technology, and the unique texture of natural wood are all examples of the brand transcending the boundaries of time and integrating art into life. Yazhen always yearns for the future and pursues perfection. In tradition and innovation, every detail is made of the ultimate in elegance.
Founded in 1985 and established in 1992, A-Zenith is a comprehensive enterprise integrating furniture design and development, manufacturing, marketing, home culture research, enterprise management consulting, investment and trade.
As the pioneer of China's Shanghai Western-style furniture, Yazhen Enterprise took the lead in passing the ISO9001 certification in the same industry in Shanghai in 1999, and was the vice chairman unit of China Furniture Association, and was the only one in Shanghai in 2003 that won the "customer satisfaction product", "customer satisfaction service", "customer satisfaction enterprise" three satisfactory furniture enterprises. The company has a modern production and manufacturing base, covering an area of more than 300 acres, the introduction of high-end furniture paint production line from the United States, with a full set of advanced machinery and equipment for furniture production, the world's leading CNC machining center and exquisite manufacturing technology. It has nearly 2,000 employees in Greater China, including more than 180 middle and senior professional and technical personnel and middle and senior management personnel such as engineers, designers and technologists, and more than 700 skilled employees with various specialties.
Today, A-Zenith brand has won the honorary title of "Shanghai Famous Trademark", and the furniture products manufactured by A-Zenith have also won the title of "Shanghai Famous Brand Product". Mr. Gao Wei, the founder and chief designer of Yazhen Enterprise, was awarded the honorary title of "National Model Worker in Light Industry" by the state. In the face of the glory that has been achieved, Yazhen puts forward the core values of "inclusiveness, care and win-win" with the ambition of "100 years of Yazhen, 100 years of brand", and is determined to build Yazhen enterprise into a "company of employees and an enterprise of society". Yazhen is an enterprise that attaches great importance to social values, and the spirit of "caring" makes it have a strong sense of social responsibility and mission. In the 5.12 Wenchuan earthquake in 2008, Yazhen people adhered to the spirit of "low-key charity, sustainable assistance, and love to the end", and helped build a hope primary school in the disaster area. We hope that through continuous assistance to children, they can establish a correct outlook on life.
On the road of growth, we know how to care for others more, so that the traditional Chinese virtues of "watching and helping each other, harmony and harmony" will be passed on from generation to generation. Create a harmonious home for the society, so that the enterprise can assume greater public responsibilities for the society and the nation.
Similarly, Yazhen's brand slogan of "good furniture, can be passed on" is the unique value perception that "A-Zenith" brings to Chinese consumers. At present, Yazhen has two sub-brands: A-Zenith parent brand and Yazhen Livia and Yazhen Georgia. It is famous for its high-end, elegant and luxurious positioning, and provides Chinese consumers with different life attitudes and home feelings. Under the guidance of the brand core kinetic energy of "culture and innovation", Yazhen advocates a "classic and fashionable" lifestyle to Chinese consumers, a comfortable, elegant, intellectual and harmonious life mode, which has been appreciated and sought after by Chinese high-end consumers.
Yazhen is implementing the corporate brand development strategy at a positive pace. As of December 31, 2013, Yazhen has opened 19 brand flagship stores in Shanghai, Beijing, Nanjing, Suzhou, Wuhan, Harbin and other places, and has 147 brand image stores nationwide. Brand products are frequently displayed in high-end villas, cultural clubs, and five-star hotels, and have become an indispensable element to enhance the style and highlight the self-esteem, identity, and cultural taste. From the International Conference Center to the Great Hall of the People, from the State Guesthouse to the VIP Hall of the World Expo Convention Center, A-Zenith, as a classic brand of Western-style furniture in Shanghai, has become the royal furniture for heads of state to receive foreign VIPs.
In 2010, Yazhen Furniture once again became the focus of the world's attention, and was awarded the partner of the Shanghai Pavilion of the 2010 World Expo in China, and became the designated furniture supplier for the VIP hall of the World Expo Convention Center.
In 2011, Yazhen continued to create amazing brilliance in the Chinese furniture industry, and was awarded the only strategic partner of the furniture category in 2011 by the Interior Design Branch of the Architectural Society of China (CIID). In 2012, with its outstanding carving, elegant design, and ultimate quality, Yazhen once again won the world's appreciation and joined hands with the World Expo to become a partner of the 2012 Korea World Expo Aquarium. In 2014, Yazhen climbed to the top and won the title of "2013 Industrial Brand Cultivation Demonstration Enterprise", and the brand cultivation work was recognized and approved by the Ministry of Industry and Information Technology of the People's Republic of China.
Yazhen, an enterprise that attaches importance to brand and culture, and an enterprise that attaches importance to social values, under the guidance of the enterprise spirit of "pursuit of perfection and never-ending", is bringing more value to the society with unprecedented vitality, and bringing consumers a new home culture experience in addition to the spiritual side of the product. Finally, the lofty goal of "100 years of Yazhen, 100 years of brand" was achieved. Contribute to China's prosperity and harmony.
