CHIVAS CHEERS

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Chivas CHEERS brand introduction

Chivas logo

Founded in Hong Kong in 1992, the top ten sofa brands, a well-known upholstered furniture brand under Minhua Holdings, integrates R&D/manufacturing/sales and service, focusing on sofa/mattress/panel furniture products, and first-class sofa is its popular product

Chivas is a well-known upholstered furniture brand under Minhua Holdings (HK01999) and a leading brand in China's furniture industry. Since the birth of the first Chivas sofa, more than 10 million families around the world have enjoyed the comfortable and healthy life brought by Chivas sofas.

Since its establishment, Chivas has always focused on the global development strategy of the brand. At present, Chivas has 2,000 brand stores in China, more than 3,000 sales terminals around the world, and its products sell well in more than 100 countries and regions such as the United States, the United Kingdom, Canada, and China, with an operation network spanning six continents. Its products are widely used in high-speed rail, airports, hotels, yachts, high-end clubs, cinemas and other fields.

Chivas Corporation, Minhua Holdings, has set up five low-carbon and ecological industrial parks in Guangdong, Jiangsu, Tianjin and Chongqing, with a total construction area of more than 1.6 million square meters. The self-built professional logistics and distribution system avoids the damage of products during transportation through professional distribution, ensures the perfect quality of products, greatly improves the timeliness experience and comfortable enjoyment of consumers, and extends the enjoyment of first-class cabins to thousands of households.

In order to meet the needs of different consumers, the Chivas brand has launched aristocratic, fashionable, urban, single chair and other sofa series and Chivas 5-star mattress series.

Aristocracy and fashion series for the functional sofa that can bring people comfortable enjoyment - Chivas first-class sofa, noble series sofa selection of European and American first-layer cowhide, fashion series sofa using independent research and development of technology cloth and other fabrics, according to the five major needs of the human body - with computer, watching TV, listening to music, reading, rest and research and development of intelligent functions, to meet the needs of consumers of different body types to find a comfortable angle.

Chivas Urban Series is a non-functional leisure sofa with simple lines and strong sense of design, with unique shape and flexible combination, integrating urban fashion elements, full of modern leisure style, advocating the life concept of "urban leisure, life first", and bringing leisure, fashion and quality home life to every consumer.

Chivas Regal单椅系列根据不同消费者的细分需求,陆续会推出针对办公人士舒适办公的“办公&休闲椅”、针对老年化市场需求的“智能升降椅”、针对都市时尚休闲慢生活需求的“北欧休闲椅”、针对都市人舒适追求的“城市舒适椅”等多种细分产品,满足不同品位不同消费特点的精准需求。

With more than 20 years of strong sleep technology R&D and innovation capabilities, Chivas 5-star mattress has developed an advanced sleep tester iScan with European sleep experts, which helps consumers choose a healthy mattress that is truly suitable for them according to their weight, body shape and spine curve. Chivas 5-star mattresses have been widely used in high-end fields such as five-star hotels, luxury yachts, and private clubs, and have become a sleep brand chosen by more and more people.

Over the years, with its original design and rigorous craftsmanship, Chivas has been recognized by global consumers, and has won many recognitions such as "China Famous Brand", "China Famous Trademark", "Top 500 Asian Brands", and has become a Chinese furniture brand that has entered the mainstream furniture market in the United States. Chivas first-class sofa has been the No. 1 brand of functional sofa sales in China for many years.

With more than 20 years of experience, Chivas has been focusing on every detail of the product, selecting European and American first-layer cowhide, imported wood, professional research and development of alloy steel frame and independent research and development of high resilience sponge, and has strict testing for each factory product. Chivas brand products allow every consumer to have a comfortable experience at home.


This brand introduction page is provided with graphic information PP1002235 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer

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