Founded in 1995, it is a famous trademark in Beijing, a leader in the field of LED video and information release display, and a high-tech enterprise specializing in the research and development, design, production, sales and service of LED application products
Leyard Optoelectronics Co., Ltd. was established in 1995, successfully listed on the Shenzhen Stock Exchange in March 2012 (stock code: 300296), with a registered capital of 755 million yuan, and has been focusing on LED applications for 21 years.
With its high-quality products, leading technology and first-class service capabilities, Leyard has established a good brand reputation in the industry, and has been awarded the "Zhongguancun National Independent Innovation Demonstration Zone - Innovative Pilot Enterprise" by Beijing Municipality and the Ministry of Science and Technology, and the first batch of key cultivation enterprises of the "Gazelle Plan" by Beijing. Its products have extensive customer resources and good reputation in railway transportation, urban rail transit, highway transportation, civil aviation transportation, troops, radio and television, energy, commercial real estate, government agencies, stadiums, advertising media, financial institutions, industrial and commercial enterprises, commercial lighting and other market segments.
With the recognition of the company and its products in the international market, the company has determined the layout of the international market, and gradually built the organizational structure of the international market through strategic cooperation with large international well-known enterprises and local LED industry experts. The global marketing service network system and business layout will fully promote the company's development in the direction of the world's most competitive LED application enterprises.
Since its establishment, Leyard has undertaken nearly 10,000 LED display and LED lighting projects around the world, and has developed into a leader in the field of LED display and lighting engineering. Leyard actively responds to the national innovation-driven development strategy, seeks "development" with "innovation", breaks through the bottlenecks of LED technology, stands out in the LED industry environment full of opportunities and challenges, and leaps to become the leader of China's LED "intelligent" manufacturing. Leyard's original LED products are used in major high-end display places around the world.
In 2008, Leyard undertook the production of the Beijing Olympic Games giant LED floor screen scroll and the dream five rings to show the world the Chinese dream; The 50th anniversary of the National Day celebration parade LED floats and the 60th anniversary of the National Day celebration Tiananmen Square stood on the LED screen, Leyard wrote "LED Made in China" with strength; In 2014, the appearance of APEC 2014 new Bird's Nest LED screen was created, and the perfect upgrade from "ground" to "air" was once again realized, interpreting the Chinese style and APEC style. In 2014, Leyard became the exclusive sponsor of the LED industry of the China Open Tennis Championships, and undertook the construction of all LED information display projects inside and outside all the venues of the 2014 China Open. Light up the Purple Pagoda project of the Youth Olympic Games, the most beautiful Youth Olympic screen, and write the style of the sports world. On September 3, 2015, at the military parade to commemorate the 70th anniversary of the victory of the Chinese War of Resistance Against Japanese Aggression and the World Anti-Fascist War, two giant LED parade screens with an area of 360 square meters (total area of 720 square meters) in the east and northwest corners of Tiananmen Square "intelligently made" demonstrated China's national strength! In addition, a number of widely influential LED application projects such as China Central Television CCTV foreign language channel, Chinese international channel, Beijing Municipal Party Committee General Office, National Games, Jingdong Mall Exhibition Hall and so on are also showing a glorious vision in the land of China.
Leyard's overseas market development achievements are gratifying, and its products have been distributed in 100 countries and regions around the world such as Europe, North America, and Asia-Pacific, such as the NASDAQ Stock Exchange, Deutsche Bank, the German Parliament, the headquarters of BMW, the Toyota Center at the home of the Houston Rockets, the R&D center of Mercedes-Benz Headquarters, NBC TV, Bloomberg TV, Ukraine TV, Spanish TV, Cairo Stadium in Egypt, the 2012 Korea World Expo, Citibank Hong Kong Branch, The Peninsula Hong Kong Branch, Standard Chartered Bank Hong Kong Branch, etc Leyard products have occupied a leading position in the global LED mid-to-high-end display market. "Leyard", a brand originating from China, conquered the world and applied to the global high-end display market, changing the international impression of China's LED low-end, imitation and cheap, and proving the world's leading strength of China's LED.
Over the past 21 years, Leyard has focused on the field of LED display, becoming the leader of China's LED "intelligent" manufacturing, and has been well-known in the international market as a model of China's LED innovation. Leyard Optoelectronics' innovative LED products have been cared for and concerned by leaders at all levels such as the state, Beijing Municipality and Haidian District: on September 30, 2013, Leyard Optoelectronics, as a representative of China's innovation and China's LED industry, Chairman Li Jun introduced China's LED independent innovation and development to President Xi Jinping, Premier Li Keqiang and the Political Bureau of the Central Committee at the Zhongguancun Exhibition Center, and was praised by the central leadership. On July 25, 2013, CCTV-1 "News Network", on October 31, 2013, CCTV-13 "News Live Room", on November 11, 2013, CCTV-1 "Focus Interview" column, on July 25, 2013, "Phoenix Satellite TV Current Affairs Express", on August 19, 2013, "People's Daily" and other media have focused on the company and innovative products. On October 30, 2014, CCTV-1 "News Network" and CCTV-13 "News Live Room" reported on the fifth anniversary of the GEM! Leyard, as a representative enterprise of the GEM, participated in the selection of the 5th anniversary of the GEM. On April 27, 2015, CCTV-13 "News Live Room" "Capital Motive Force - M&A and Reorganization", focusing on the investment and M&A cases of Leyard, a representative of outstanding listed companies on the GEM; On October 6, 2015, the front page of People's Daily: Chinese Brand, Chinese Story Leyard focuses on "intelligent" manufacturing and wins respect with quality! On December 25, 2015, in the headline of CCTV-1 "News Network", Leyard appeared again in the special topic of "Reducing Costs and Letting Enterprises Move Forward Light"!
In 2016, the company will continue to promote endogenous business development, expand extension mergers and acquisitions, and achieve the "10 billion" strategic goal of high growth in the company's operating income and net profit, that is, to achieve 10 billion yuan in the existing business area in 2018 in the existing technology business plus investment and mergers and acquisitions. With a new development strategy, it has sent a strong signal to all walks of life that "technological innovation drives industrial transformation and model innovation achieves leapfrog development", and Leyard will be a new strategy of steady and balanced development to "the leader of global audiovisual culture!" This goal is to build a "100 billion riyard" with the strategy of "culture, science and technology and finance"!
