Jiangxi Midea Guiya Lighting Co., Ltd., a wholly-owned subsidiary of Midea Group, is a provider of all-round energy-saving lighting solutions, and a lighting and electrical enterprise integrating R&D/design/production and sales
Jiangxi Midea Guiya Lighting Co., Ltd. (formerly Guangdong Midea Lighting Electrical Manufacturing Co., Ltd.) (hereinafter referred to as Midea Lighting Electrical), a wholly-owned company of Midea Group, was established in December 2009, and its products mainly include home lighting, commercial lighting, office lighting, outdoor lighting, LED, switch sockets, power converters, low-voltage electrical, lighting appliances, etc.
After two years of preparation and development, Midea Lighting Electric has formed a perfect product research and development, manufacturing and sales system, including three production bases of light sources, lamps and electricians, with a total area of 1,000 acres and a construction area of more than 20 million square meters, and the introduction of production equipment from Japan, Germany and other internationally leading levels, with an annual production of 200 million energy-saving lamps and fluorescent lamps, and more than 5,000 sets of lamps and electrical products. Through the lean production model, strong brand and high-quality products, Midea Lighting Electric is recognized by consumers and customers, and its products are exported to more than 30 countries and regions such as Europe, South America, Australia, and Southeast Asia. In China, it has established a sales network covering all provinces, municipalities and autonomous regions, with more than 40 provincial, municipal and key regional marketing centers and more than 2,000 core dealers, providing high-quality products and services for domestic consumers and users.
Midea Lighting Electric builds core competitive advantages with advanced management mode, brand advantages and a talent team of high-quality talents, and quickly occupies the market. It has a high-quality and experienced R&D technical team of more than 200 people, including more than 10 senior experts from home and abroad. 2% of all management personnel of Midea Lighting Electric have a master's degree or above, 85% have a bachelor's degree or above, and 96% have a college degree or above (including master's and bachelor's degree). The company relies on a complete IT platform, including ERP, OSM, CRM, eHr, CPD and other advanced management methods and platforms to ensure that Midea's system capabilities are in the leading position in the industry.
Adhering to Midea's corporate tenet of "creating a better life for mankind", with the core spirit of "innovation and hard work, fairness and justice, and happiness together", and under the guidance of the vision of "being a world-class lighting and electrical overall solution provider", all employees of Midea Lighting Electric provide customers with a full range of lighting and electrical product supporting designs and solutions, and are moving towards the goal of "being the first brand of lighting and electrical in China".
As the "key pillar industry" of Midea Group in the next five years, Midea Lighting aims at the goal of 5 billion yuan in five years, strives to be the top three in the industry, and the production and sales of energy-saving lamps will reach 1 billion, becoming a leading brand recognized by the industry.
