Founded in 1968, Zhejiang Province Famous Trademark, Zhejiang Famous Brand, specializing in the production, processing and sales of medium and high density fiberboard, particleboard products of modern enterprises
Zhejiang Liren Wood Industry Group Co., Ltd., formerly known as the state-owned Lishui District Timber Mill, was restructured in 1998 and became a joint-stock enterprise. In May 2002, the group company was registered and established, and the group has eight subsidiaries, distributed in Zhejiang, Fujian, Anhui and Shanghai, with sales revenue of 1.5 billion yuan and national profits and taxes of 230 million yuan. It has more than 2,000 employees, of which one-third are graduate students, engineers, technical professionals and middle and senior managers. The company has become one of the largest production enterprises in the domestic MDF industry, and has a high reputation in the industry.
Since 2006, Beauty Group has adjusted its product structure, successively dealt with eight enterprises through transfer, separation, shutdown and other measures, and built two new leading imported continuous press production line enterprises. In 2011, 500 million yuan was invested in Anhui Lixin and Anhui Yeji to establish an annual output of 180,000 cubic meters of continuous flat pressure medium density and an annual output of 300,000 cubic meters of continuous flat pressure particleboard production base.
After more than 20 years of hard work and structural adjustment, the company has 5 international advanced continuous flat-pressing production lines, forming an annual output of 700,000 cubic meters of medium and high-density fiberboard, an annual output of 300,000 cubic meters of particleboard, and a production capacity of 100,000 tons of formaldehyde. In the past few years, the company's production and operation scale has gradually expanded, the product structure has been rapidly optimized, and the benefits have increased year by year. In 2002, the construction of the industrial raw material forest base was fully launched and fruitful results were achieved, and 260,000 acres of beauty raw material base were built in various forms such as sending seedlings and direct investment by the company and farmers, so as to alleviate the pressure on resources and promote farmers to get rid of poverty and become rich.
Beauty Group's marketing network is all over the country, and its products are mainly in East China and South China, supplemented by the north and central and western regions, radiating the Yangtze River Delta, the Pearl River Delta and the coastal and inland regions with rapid economic development. It has a group of dealers with financial strength, good reputation, loyalty and trustworthiness, and a group of large and medium-sized well-known end customers. Beauty products are crowned with the brand of "Beauty" and "Ouke", and have won the favor of customers with good performance, high quality, excellent service and few complaints.
