Relying on the company's leading R&D and manufacturing system, with "cost-effective" as the core positioning, Mitra is a subsidiary of Nuentai that focuses on providing reliable, practical and economical cooling, heating and hot water solutions for household and commercial users. In the field of household heating and cooling, the series is complete, and the advantages are particularly prominent, Huixiang cooling and heating inverter series focuses on the needs of cooling and heating in the whole season, and the pure heating series is designed for the single heating scene in the north, and the heat sharing split machine adapts to the installation environment of high-rise buildings to form a differentiated product matrix. We start with "Consistent quality, lower cost"For the commitment, through large-scale centralized procurement, standardized production and lean management system, to create products with both high performance and affordable prices, to achieve"Afford it, use it wellThe concept of inclusiveness.
 
Brand Positioning:
Mitra focuses on the mid-range and lower-tier markets, adhering to the principle of "Let more families use good air energyThe vision is to accurately match the needs of families who focus on affordable and affordable luxury experience. Through the optimization of the supply chain and the sinking of the service system, we will continue to reduce the purchase and use costs of users and promote the popularization of high-quality air energy products.
 
Technology sharing and quality assurance
Sharing the international R&D platform and strict quality control system of Nuentai, all products have passed the -35°C ultra-low temperature heating test, equipped with frequency conversion technology, first-class energy efficiency design and intelligent control system to achieve excellent performance and energy saving. Relying on the intelligent manufacturing system and international quality management standards, the stability and service life of the products have reached the industry-leading level.
 
Cost-effectivestratagemBenefiting thousands of households
Relying on the advantages of centralized procurement of accessories, large-scale production and lean management, through optimized design and standardized production,It forms a differentiated positioning with the high configuration of Newentai products and the "N 1" functional route, eliminates unnecessary configurations, and realizes "no shrinkage of core functions and a more affordable terminal price"The repurchase rate of users continues to rank among the top in the industry.
 
High praise and word-of-mouth help the dual carbon goal
Mitra has successively won many honors such as "Brand China Golden Spectrum Award", "Top Ten Brands in China's Air Energy Industry", "Polar Bear Award for Innovative Products", "Outstanding Brand in China's Air Energy Industry", "National Quality and Integrity Benchmarking Typical Enterprise", etc., with excellent market reputation. In the future, we will continue to deepen the field of air energy, give full play to the advantages of household cooling and heating technology, contribute to the national dual carbon goal with the ultimate cost-effective products, and inject innovative impetus into global low-carbon development.