Shanghai Descente Commercial Co., Ltd., Descente is a high-end professional sports brand founded in Japan, which began in 1935, and its three-arrow LOGO represents quite representative, Descente insists on bringing forth the new and is committed to creating excellent sportswear. Descente is known for its ski wear and is a trendsetter in the international ski apparel industry, with the launch of Mizusawa down jacket in 2008 and the Descente brand in China in 2016 as a joint venture.
Descente's brand name "DESCENTE" is derived from the French word meaning "downhill". The three arrows of the logo represent the three important skills in skiing - "high-speed straight skiing", "traversing" and "side skiing", which represent the brand DNA of Descente starting from skiing and the spirit of pursuit of excellence and bold innovation.
Descente's brand name "DESCENTE" is derived from the French word meaning "downhill". The three arrows of the logo represent the three important skills in skiing - "high-speed straight skiing", "traversing" and "side skiing", which represent the brand DNA of Descente starting from skiing and the spirit of pursuit of excellence and bold innovation.
For a long time, Descente has always insisted on pushing through the old and forging ahead, striving to create better sportswear. By listening to feedback from the world's leading athletes and teams, Descente continues to innovate to create sportswear that helps athletes perform at their best. For more than 80 years since its founding, the valuable opinions of the elite of the sport have been an important cornerstone of Descente's products.
In the world of sports, Descente has always had a reputation as a great founder and is far ahead in the pursuit of craftsmanship excellence.
Over the years, the company has been committed to working with many elite athletes to develop sportswear that allows them to maintain a high level of fitness at the highest level of sporting events. The performance of these athletes has even led to a popular saying in the sports world, "A game without a Descente uniform is not a game."
The craftsmanship that underpins Descente's achievements today is the core and essence of the brand's development, and it is Descente's meticulous attention to detail and dedication to the success that helps the players succeed.
