The smart home brand released by Xiaomi Group in 2016 is mainly based on smart hardware, and nearly 100 smart hardware companies, including the Xiaomi ecological chain, have reached cooperation to realize the interconnection between devices, providing overall solutions from home service products to users' smart life services, aiming to bring consumers smart home products that integrate reliable quality, good design and reasonable pricing

 

On March 29, 2016, Lei Jun, the founder of Xiaomi, released Xiaomi's new smart home brand - Mijia in Beijing.

 

Since then, Xiaomi's smart home products have also fully enabled the Mijia brand, and making art in life is also the product concept of the Mijia brand - aiming to bring consumers smart home products that combine reliable quality, good design, and reasonable pricing.

 

Relying on the Xiaomi ecological chain system, the Mi Home APP is the control center and e-commerce platform of Xiaomi ecological chain products, integrating device control, e-commerce marketing, crowdfunding platform, and scene sharing.

 

The Mi Home app not only connects Mijia's ecological chain companies and realizes interconnection with all Xiaomi and ecological chain smart products, but also connects to open access to third-party products, and is committed to building a complete ecological closed loop from intelligent product access, crowdfunding incubation, e-commerce access, to reaching users, controlling and sharing.