Huatie Media Group Co., Ltd., founded in 1995, is a one-stop solution service provider for large transportation media, mainly engaged in aviation, high-speed rail EMUs and other outdoor media business
Huatie Media, founded in 1995 in Beijing, China, officially entered the group operation mode on August 27, 2016. After 22 years of development, it has not only set up dual headquarters in Beijing and Shanghai, but also set up branches in Hangzhou, Nanjing, Hefei, Wuhan, Changsha, Guangzhou, Xiamen, Wenzhou, Chengdu, Chongqing, Shenzhen, Zhengzhou, Xi'an and other places. The group has a number of wholly-owned subsidiaries such as Huatie Century Advertising Co., Ltd., Beijing Huatie Guomai Media Advertising Co., Ltd., Beijing Huamai Interactive Public Relations Planning Co., Ltd., People on the Journey (Beijing) Trading Co., Ltd., and Gaosi Culture Media (Shanghai) Co., Ltd.
As a smart operator of China's large transportation media, China Railway Media Group has successfully built a large transportation media marketing ecosystem that includes national high-speed rail EMU media, high-speed rail station media, high-speed rail video media, and aviation media, and at the same time has carried out a comprehensive layout in public relations communication, journey marketing, experience marketing, Internet marketing and other business fields, providing one-stop solutions for large transportation media for well-known brands at home and abroad, and building a new ecology of data-based transportation media marketing.
High-Speed Rail Media Resources:The focus of the high-speed rail media resource layout of Huatie Media Group is Beijing, Shanghai, Guangzhou, Shenzhen and extends westward to Chengdu and Chongqing, and the overall media resources are centered on the first-tier cities, effectively radiating the first- and second-tier cities, and extending to the third-, fourth-, and fifth-tier cities, fully covering the entire road network layout of the Yangtze River Delta, Pearl River Delta, Bohai Rim, Chengdu-Chongqing and the middle and lower reaches of the Yangtze River urban agglomeration.
Huatie Media Group has made simultaneous efforts in the field of high-speed rail video media, and has an exclusive monopoly on the high-speed rail video media resources of the Guiyang section of Guangzhou Railway Group, Nanning Railway Bureau, Shenyang Railway Bureau, and Chengdu Railway Bureau, covering all high-speed rail lines in Guangdong, Guangxi, Hunan, Guizhou, and Shenyang as the center, and extending to all high-speed rail lines across the country, realizing the in-depth combination of dynamic high-speed rail video media and static high-speed rail print media, and triggering high-density coverage of brand communication.
Professional Services:With 22 years of experience in the operation of railway media, Huatie Media Group has formed three complete and standard service systems:A. Creative system - high-speed rail advertising scene creativity, high-speed rail channel experience marketing creativity, high-speed rail activity marketing creativity;B. Media delivery optimization system - high-speed rail media line delivery optimization;C. Monitoring and evaluation system - high-speed rail advertising monitoring, advertising effect evaluation and analysis.
At the same time, the digital high-speed rail media inventory and release monitoring system is enabled to ensure that enterprises can query the release status and related data of their media in real time, and help enterprises optimize and adjust the media line combination strategy in real time according to the marketing effect and coverage area, so as to ensure the effect of brand advertising.
