It is a leading digital media group in China, the first elevator media, a leading position in the outdoor building video market, and a more influential media organization in China
Focus Media was born in 2003 and pioneered elevator media in the world. In 2005, it became the first Chinese advertising and media stock to be listed on the NASDAQ in the United States, and was included in the NASDAQ 100 index in 2007. In 2015, Focus Media returned to the A-share market, with a market value of more than 100 billion yuan, becoming the first media stock in China. As the second largest media group in China, the key to Focus Media's revenue exceeding 10 billion yuan is to create the core scenario of "elevator". The elevator is the infrastructure of the city, and the elevator represents four words: mainstream crowd, must-pass, high frequency, and low interference. And these four words are the core and most scarce resources that detonate the brand today. Today's urban population is 400 million, and 200 million people watch the focus every day. Focus elevator media covers 120 cities, 1.4 million elevator outlets, and 500 million people arrive at the mainstream of the city every day.
The most unique value of Focus is the formation of high-frequency and effective arrival every day in the elevator space that mainstream people in mainstream cities must pass through, thus forming a strong brand detonation ability.
This is an era of mobile Internet, consumers can get any information anytime, anywhere, and the cost of obtaining information is zero, but for brand communication, too many choices are a huge dilemma. At night, you can choose to watch TV, watch videos, watch WeChat, play games, teach children to read, you can also go shopping, drink tea and chat, watch movies K song, people have too many choices in this era, even if you choose to watch TV, there are 120 channels, there are more choices for watching videos, and the mobile terminal is the excessive information, and people are overwhelmed by information, which makes the value of elevator media highlighted. For the vast majority of urban mainstream consumers: people always have to go home, always have to go to work, and people always have to wait for the elevator to seize the core scene of [elevator]. The elevator is the infrastructure of the city, and the elevator represents four words: mainstream crowd, must pass, high frequency, and low interference. And these four words are the core and most scarce resources that detonate the brand today.
