
Founded in 2007 by Phoenix Satellite TV, it is committed to building an all-media platform including TV/Internet/print/outdoor/radio, providing customers with a series of professional advertising services such as media planning/advertising creativity/advertising production/advertising release and effect evaluation
Phoenix Metropolis Media was founded in 2007 by Phoenix Satellite TV. Phoenix Satellite TV is committed to developing diversified media business, and strives to build an all-media platform including TV, Internet, print, outdoor and radio. Adhering to the excellent genes of Phoenix, after nine years of rapid development, Phoenix Metropolis Media has maintained a rapid growth rate far higher than the overall growth rate of the industry in all aspects from media resources to advertising revenue, and has become a leading outdoor LED media operator in China.
Based on the professional understanding of LED media, Phoenix Metropolis Media has carefully selected the layout of the site, built LED large-screen media in the core business districts and bustling road sections across the country, and fully established its leading position in the industry in terms of the total area of its own media, the number of cities covered by its own media, and the number of its own media, and built the most influential outdoor communication platform in China. A series of professional advertising services such as advertising release and effect evaluation.
At the end of 2014, based on the insight and judgment of the future media development trend, Phoenix Metropolis Media added a "wing" on the basis of the original LED media business - digital marketing business, Phoenix's digital marketing business is a customized marketing service that uses the concept of digital marketing, based on outdoor scene digital communication channels and interaction as the core.
In 2015, Phoenix Metropolis Media officially established two major brands, "Phoenix Alliance" based on extensive media resources and "Phoenix Interactive" based on leading digital marketing, with equal emphasis on both wings, mutual promotion and mutual promotion.
It is foreseeable that under the guidance of the two-wing strategy, Phoenix Metropolis Media will make greater progress in the future development process, continue to maintain the leading position in China's outdoor LED industry, and then become the leader of China's digital outdoor.