Founded in 1999, it is a well-known outdoor media brand and a listed company, which started as a city bus passenger transport and transformed into a media enterprise integrating advertising media, automobile services and investment and financing business

Beijing Bus Media Co., Ltd. (hereinafter referred to as "Beiba Media", formerly known as Beijing Bus Co., Ltd.) was established on June 18, 1999, and successfully issued 80 million RMB ordinary shares (A shares) on the Shanghai Stock Exchange on January 4, 2001, and was successfully listed on February 16 of the same year with the stock code 600386.

The establishment and development of Beiba Media is an important part of the history of public transport development in the capital, and has made historic contributions to solving the problem of citizen travel and building a modern urban public transport system. In 2006, according to the decision of the Beijing Municipal Party Committee and the Municipal Government on the reform of the system, mechanism and ticket system of public transportation, the company has carried out three major asset restructurings, which made the company's main business from the initial urban bus passenger transport to advertising media, automobile services and investment and financing business as the main business, marking that Beiba Media has entered a new period of development and entered a benign and healthy development track.

As of June 30, 2017, the total assets of Beiba Media were 3.670 billion yuan, the total liabilities were 1.685 billion yuan, the net assets were 1.985 billion yuan, and the company's total share capital was 403.2 million shares. In the first half of 2017, Beiba Media achieved a total operating income of 1.812 billion yuan, a total profit of 68 million yuan, a net profit attributable to the parent company of 45 million yuan, and an earnings per share of 0.06 yuan.

The company has 9 secondary branches and subsidiaries: Beijing Bus Media Co., Ltd. Advertising Branch, Beijing Bus Advertising Co., Ltd., Beijing Bus Haiyijie Automobile Service Co., Ltd., Beijing Bus Driving School Co., Ltd., Beijing Longyuan Industry and Trade Co., Ltd., Beijing Bus Car Rental Co., Ltd., Beijing Tianjiao Scrapped Automobile Recycling Co., Ltd., Beijing Beiba Media Investment Co., Ltd., and Beijing Shiba Media Co., Ltd.