Nanjing Yongda Outdoor Media Co., Ltd., an all-media platform for high-speed rail integrating stations and vehicles, is an enterprise integrating high-speed media, high-speed rail media, urban media, and tourism circle media
Yongda Media is a pioneer and leader in the field of outdoor public communication in China. The service network covers the whole country, with high-speed rail, high-speed, city, scenic spot 4 major circulation media golden resources, forming a 4-in-1 outdoor communication network, fully covering the outdoor travel of China's mainstream people. 7 major operation centers, 25 branches, a total of 2,000 major brands of professional experience, to provide customers with high-quality communication services, Yongda Media one-stop outdoor media platform plus professional research intelligence platform, so that the delivery is more accurate, the communication is more effective, the budget is more value-for-money, the mainstream is more mainstream, and constantly realize the peak value of outdoor communication.
In the context of China's number of tourists ranking first in the world, Yongda relies on 26 5A scenic spots, 9 4A scenic spots, and a super-large-scale release area of 20,000 square meters to provide a highly explosive communication platform for the brand.
Based on the opportunity of China's urbanization development, Yongda has adopted the strategy of "opening up the third and fourth lines and influencing new towns", and the city media has covered more than 200 cities, helping the brand to form a unique scale of communication effect.
The era of high-speed rail has affected China, and high-speed rail has become the mainstream travel mode for Chinese consumers. Yongda has taken advantage of the trend and built five high-speed rail media networks, including LED passenger information screens, light box media, train media, brand experience areas, and train magazines, covering every link of high-speed rail travel such as passengers entering the station, waiting, boarding, and exiting, forming China's only station-to-car integrated high-speed rail all-media platform, which fully covers China's high-speed rail trunk lines, runs through China's more dynamic economic zones and urban agglomerations, and gathers 1.3 billion mainstream people, resource aircraft carriers, and leads the country.
Yongda has a unique four-in-one outdoor platform, no matter whether the brand is lifted into the air or the communication sinks, there are the core resources of Yongda Media where the mainstream crowd gathers, providing one-stop comprehensive solutions for brand communication.Relying on a large-scale resource platform, Yongda Media has joined hands with well-known experts and scholars and marketing creative institutions to establish the China High-speed Rail Media Research Institute, which provides customers with cutting-edge information and authoritative data of high-speed rail communication with unique advantages of "intellectual resources" professional services, and constantly explores the multiple values of high-speed rail media commercial application.
Relying on the High-speed Rail Media Research Institute, Yongda has developed the "High-speed Rail Media Intelligent Purchasing Platform", focusing on customer needs, making full use of big data to integrate media resources, realizing the intelligence, precision and convenience of high-speed rail communication, and completing the breakthrough and leap of high-speed rail media in the field of big data and intelligence.
Yongda Media uses the space, time and content scenes of station and vehicle integration to grasp the marketing pain points with innovative and interactive marketing methods, so that the brand can go deeper into the minds of consumers, provide customers with a full range of communication services, and create many classic marketing cases of "first" in China's high-speed rail communication. From the station to the car, from online to offline, each unique brand customized communication continues to lead the innovation trend of China's high-speed rail communication.
