New Silk Road (Beijing) Culture Communication Co., Ltd., one of the top ten entertainment brokerage agencies, was established in 1989 and is a well-known model agency with an early/large-scale/leading position in China's fashion industry

New Silk Road is the earliest and largest model agency established in China and has always been in the leading position in China's fashion industry. Its business scope has developed from model agency and model training to all kinds of performance production, public relations planning, brand promotion, stage design and construction, network information release and organization and undertaking large-scale series of cultural promotion activities.

The development history of the New Silk Road is an inseparable part of the development of the model industry in New China. The company took the lead in realizing the transformation from a team system to a brokerage company system. Through learning and inspecting the advanced management mode of the international industry and its own continuous exploration and practice, it will become more professional and professional, and develop towards commercialization and entertainment.

As early as November 1989, the New Silk Road successfully held the first New Silk Road China Model Contest (which is also the first national model competition), which laid a good foundation for the selection, training and promotion of Chinese models in the future, and has been successfully held for 20 sessions so far, becoming a well-known model event in China. At the same time, the National Male Model Competition, Underwear Model Competition, Car Model Contest and World Model Contest held by the New Silk Road have also sent many outstanding model talents to the industry.

Since 1999, the New Silk Road has represented the country in many cultural activities organized by the Chinese government in France, the United States, Germany, South Korea, Russia, Thailand, Brazil, South Africa, Mexico and other countries, introducing the essence of Chinese culture to foreign countries. The New Silk Road is also actively committed to introducing foreign excellent brand culture and modeling talents to China, laying a new "Silk Road" for cultural exchanges between the East and the West.

The New Silk Road is a star-studded company, bringing together more than 90% of the supermodels and first-class elites in China, who are generous and brilliant in various economic fields such as clothing, automobiles, electronics, telecommunications, jewelry, cosmetics, real estate, IT, urban advertising, film and television entertainment, etc., and serve as the image spokesperson of many well-known brands, becoming the indispensable backbone of China's model industry.

After more than ten years of ups and downs, through continuous self-breakthrough and innovation, today's New Silk Road has truly become recognized by all walks of life as "the cradle of China's supermodels" and "the bridge to the world".