Les Mills

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Les Mills brand introduction

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Laimei Fitness Services (Shanghai) Co., Ltd., a well-known fitness club brand, was founded in 1968 as a well-known family business in New Zealand, and is a world-leading fitness enterprise integrating coach training, collective fitness management and marketing

Les Mills is the world's most successful collective fitness management system! Originating in New Zealand, it is popular in more than 80 countries around the world, and currently has more than 15,000 clubs, more than 90,000 teachers and more than 8 million people participating every week. The system breaks through the scope of pure fitness technology, according to the characteristics of human social life in the world today, from the sports, psychology, nutrition, aesthetics, performing arts and interpersonal relations and other aspects of a comprehensive analysis, the original teaching, review, management, sales and publicity as the core of the chain fitness club management and management model, and has become a successful model in the world.

Les Mills is a world-leading fitness system that focuses on Les Mills fitness sports projects, and integrates coach training, collective fitness management and marketing. The Les Mills Athletics program is researched and designed by a development team composed of a group of top coaches, choreographers, and exercise physiology experts, providing a complete set of physical and psychological training for exercisers. It can improve or enhance exerciser strength, endurance, aerobic capacity, body coordination, flexibility, agility, and enable exercisers to have a healthy body and mind. It has the characteristics of being effective, simple, fun, secure, and quarterly updates.

At present, Les Mills headquarters has created 11 global team gymnastics fitness programs, including: BODYPUMP™ (weight), BODYCOMBAT™ (martial arts), and RPM™ (indoor cycling), BODYBALANCE™ (body and mind), BODYJAM ™ (dance), BODYSTEP ™ (pedal), BODYATTACK™ (impact), BODYVIVE™ (tension), SH'BAM™ (dance), CXWORX™ (Strength) GRITTM series (function). The Les Mills routines arrangement team takes a three-month cycle as a cycle, updates a set of programs for each project every three months, and changes the corresponding music, and after many rehearsals and revisions, it is recorded into a video tape and distributed to the licensed clubs that have obtained patent licenses.


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