The top 10 brands of massage chairs/massagers, founded in Singapore in 1980, started as a global leader in health care products by selling kitchen appliances and household products

OSIM International was founded in 1980 by Dr. Shen Choi Fu, Chairman of the Group. The company was formerly a trading store that mainly sold kitchen appliances and household goods. After that, the company started selling two health products - a hand-held massager and a reflex zone roller. In 1987, the company expanded its business and sales network to open 10 distribution points in markets such as Singapore, Hong Kong and Taiwan to sell housewares and health products.

At the end of the 1980s, the company established its own brand "OSIM" and produced a variety of OSIM brand health products through contract manufacturing and joint ventures. The "OSIM" brand was created by Dr. Shen Caifu, where "O" symbolizes the earth and "SIM" is his surname, and "OSIM" means to promote its brand to the global market.

Over the years, the Group has adopted strategic marketing methods, such as producing celebrity commercials, sponsoring television programmes, etc., to build the image and credibility of the OSIM brand. Among them, the massage chairs of the OSIM brand series, such as the OSIM Millennium Chair, are quite famous in the Singapore and Hong Kong markets. The Gallup Organisation and AC Nielsen have been surveyed and ranked "OSIM" as the most prominent brand in the Singapore and Hong Kong markets.

In addition, in recent years, the Group has continued to expand its business and markets, expanding its distribution network in different regions and countries. Today, OSIM International has become a well-known health and wellness products group in the region, selling the OSIM brand range of health and wellness products in more than 1,000 distribution stores and franchise stores in Chinese mainland, Hong Kong, Taiwan, Malaysia, Thailand, Indonesia, the Middle East and the United States.