CRANE KING HEWANG

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12802

Crane King HEWANG brand introduction

HEWANG logo

Founded in 1985, it started as a manufacturer of beverages, and is an enterprise integrating the production, processing and sales of Ejiao series, ginseng series, various nutritional foods and health care products

Shandong Hewang Bioengineering Co., Ltd. can be traced back to the earliest Jinan Baihe Beverage Factory, established in 1985, is a village-run collective enterprise, the main products are carbonated drinks and mineral water. In March 1997, with the further development of China's reform and opening up, our enterprise was restructured into a private enterprise, because our company was located in Baihe Village, Tianqiao District, Jinan City, "Crane" is our company mascot, she represents longevity, health and auspiciousness, so we decided to "Crane King" as a registered trademark of our company, and the name of the company was changed to Jinan Crane King Industrial Co., Ltd., in October 1998, due to serious losses in business operations, its main shareholders withdrew their capital and withdrew. At the same time, the company's residential address was demolished due to urban planning, and the company had no place to stay, with a net loss of more than 1.2 million yuan, which directly forced the company to a dead end. Learning from the pain, development is the only way out for enterprises.


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