A professional supplier of high-quality bird's nest, a bird's nest brand developed in a franchise model earlier in China, and a national chain enterprise integrating bird's nest processing, production and sales
Founded in 2004, Xiamen Silk Nest Food Co., Ltd. is committed to the franchise business of bird's nest monopoly, and is the earliest professional bird's nest brand in China to develop in a franchise model. As a pioneer in the bird's nest industry, Silk Nest has 13 years of experience in the field of bird's nest and nearly 15 years of experience in the field of franchising. Over the past 13 years, with excellent product quality and service, relying on excellent marketing capabilities, the development footprint and achievements have been left in 26 provinces and regions such as Heilongjiang, Liaoning, Beijing, and Guangdong. At present, Silk Nest has hundreds of bird's nest stores and more than 40 agents across the country, and is a well-known brand in the bird's nest industry.
Over the years, we have experienced the fission from the traditional economy to the Internet economy, and the "channel is king" strategy of traditional enterprises is crumbling in the era of e-commerce. How to adapt to the development of the new economic form is a major strategic issue faced by all franchise enterprises.
In 2016, under the new economic form of the Internet, Silk Nest Bird's Nest combined with corporate resources and brand advantages, prudently analyzed the difficulties faced by the operation of bird's nest physical stores in the new economic form of e-commerce, in-depth study of the bottleneck of bird's nest market development and many pain points of consumers, and took the lead in promoting the heavy vertical business model of online and offline integration in the field of bird's nest in China. The new business model of Silk Nest not only solves all kinds of obstacles encountered in the operation of bird's nest physical stores, but also provides consumers with the best bird's nest edible solutions, improves customer experience in an all-round way, and truly realizes a win-win situation for brand headquarters, franchisees and consumers.
In order to solve the problems of soaking and picking in the process of eating bird's nest, the original bird's nest stewed bird's nest developed by the unique patented technology of Silk Nest Bird's Nest has natural color, perfect shape, fine fiber, smooth taste, and can be stewed in the cup without water, which greatly saves the time and cumbersome time brought by customers for soaking and picking bird's nest.
Silk Nest Company has a standardized bird's nest processing base covering an area of more than 2,000 square meters, with advanced independent research and development capabilities, and can provide deep processing OEM business for all kinds of bird's nest merchants. At the same time, covering an area of 100 acres, the Silk Nest Industrial Park is under construction, integrating bird's nest raw material wholesale, rough processing, deep processing, and bird's nest research and development.
