龙标DragonBrand

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DragonBrand brand introduction

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The top ten brands of bird's nest began in Singapore in 1957, and enjoys a high reputation in Southeast Asia

Dragon Bird's Nest was founded in 1957 and has a long history of more than 50 years. In 1957, Mr. Tan founded Kam Hing Bird's Nest Company in Singapore, dealing in bird's nest, shark fin and some seafood. He chose the dragon, which represents strength, majesty and speed, as his trademark, and this is the birth of the dragon brand. In 1960, with the introduction of new technologies and equipment, Jinxing began to enter the field of processing, processing Dragon Brand bird's nest and wholesale it to other retailers. The company also established the first Dragon Bird's Nest retail store at The Peninsula Mall. In the 70s, due to the expansion of the business, the retail business was relocated to Fuk Hai Building, where the products were distributed to major pharmacies in Singapore and exported to Hong Kong, Malaysia and Taiwan.

In the 80s, the increasingly fierce competition in the bird's nest processing market prompted Dragon Brand Bird's Nest to accelerate the pace of research and transformation of products. After years of hard work, Dragon Brand finally succeeded in developing the world's first glass bottled bird's nest in 1986. Ready-to-eat bottled bird's nest adopts advanced aseptic sealed stewing technology, which is not only convenient to drink, but also maintains the rich nutrition and good taste of bird's nest, and greatly extends the storage life of bird's nest. It can be said to be a major innovation in the history of bird's nest production.

Due to the popularity of bottled bird's nest in the market, the demand has doubled. In response to the growing market demand, Kam Hing Company also embarked on the road of enterprise operation and established Dragon Brand Bird's Nest Sdn Bhd to be responsible for sales. Kam Hing Food Industries Sdn Bhd is responsible for the production.

Over the years, Dragon Brand has always adhered to the principle of "quality first, genuine", from procurement to finished products, all of which adopt modern management and strict quality control to ensure that the products are pure, free of impurities, retain natural nutritional value, and meet the highest health standards. Today, Dragon Bird's Nest has won the trust of a large number of customers for its cleanliness, high quality and good taste, and has established an outstanding reputation, and has developed into a household name in Singapore. Dragon Bird's Nest products are also exported to Malaysia, China, Hong Kong and Taiwan, North America, Europe and Australia. Kam Hing International Food Co., Ltd. has also grown from a small local business to a national enterprise with a business network throughout Asian countries.


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