Founded in 1996, it is the largest deer breeding and deer products deep processing base in China, integrating deer breeding and breeding, deer product deep processing, product research and development and special catering
Inner Mongolia Shengluyuan Biotechnology Co., Ltd. (formerly Inner Mongolia Dasheng Deer Industry) (hereinafter referred to as "the company") was founded in May 1996 in Baotou, Lucheng, China, which is the largest domestic base for breeding deer breeding and deep processing of deer products.
Over the years, the company has closely cooperated with more than 10 scientific research institutes (institutes) at home and abroad, taking the integrated development path of "production, learning and research", and has obtained a number of national invention patents such as "low-temperature ultrasonic cracking extraction of high-quality deer antler velvet technology" and "preparation method of deer placenta physiologically active polypeptide", and has established scientific and technological trade cooperation with 8 deer producing countries around the world, such as New Zealand, Australia, Canada, South Korea, Japan, the United States, Chile and Argentina. The company has passed a number of qualification certifications such as ISO9001 International Quality Management System, National Green Food, National Organic Food and Food Quality and Safety QS. More than 120 products such as deer antler nut, deer antler tea, ginseng capsules, ultra-fine freeze-dried powder, deer skin products, venison, deer wine, etc., are favored by the majority of consumers, and have won the title of famous brand products in Inner Mongolia, and the products are sold all over the country and exported to South Korea, Russia, New Zealand and other countries.
The company has established the "company farmer base" of the industrial breeding model, has built three self-owned deer breeding bases in Baotou Damaoqi, Saihantala and Jiuyuan District, contract farmers in the central and western regions of Inner Mongolia 8 league cities and Shanxi, Hebei, Shaanxi, Ningxia and other surrounding areas, has developed more than 1,062 cooperative breeders, deer inventory exceeded more than 28,000 heads, for the company's future sustainable and rapid development has laid a solid foundation for the supply of raw materials.
In the face of unprecedented market development opportunities, the company put forward the "1 N" 10,000 store chain marketing strategy, that is, with "Shengluyuan natural tonics" as the core, with the "1 N" chain marketing model as the traction, supplemented by modern agricultural sightseeing and tourism shopping and special catering services, the national layout of "Shengluyuan natural tonics" chain stores (including counters), and comprehensively promote the market layout, operation and sales and brand building of Shengluyuan.
Looking forward to the future, the company will gradually be based on the six core advantages of "talent, resources, capital, quality, channels and brand", market-oriented, vigorously implement the brand strategy, strengthen the development of new products and market chain marketing business development, and continuously improve the level of internal standardized management, and strive to build Shengluyuan into "the first brand of China's deer industry" in 3-5 years, and contribute better quality and safer natural tonic to the society.
