New Era Health Industry (Group) Co., Ltd., Guozhen, founded in 1980, is a well-known pine pollen brand, a famous trademark in Shandong Province, and a state-owned holding health industry group

China Energy Conservation and Environmental Protection Corporation is the only state-owned enterprise with energy conservation, emission reduction and environmental protection as its main business. After the development in recent years, CECEP has completed the transformation and upgrading from a national policy-based investment company to a specialized industrial group, and built a "4 1" industrial pattern with energy conservation, environmental protection, clean energy and resource recycling as the main business sector and comprehensive energy conservation and environmental protection services as the strong support, and has developed into the strongest comprehensive strength and the largest technology-based service-oriented industrial group in the field of energy conservation and environmental protection in China, which has a strong appeal, driving force and influence in the field of energy conservation and environmental protection.

China New Era Holdings (Group) Co., Ltd. was established in 1980, originally a state-owned central military enterprise, and in March 2010, with the approval of the State Council, China Energy Conservation Investment Corporation and New Era Group were jointly reorganized into China Energy Conservation and Environmental Protection Group Corporation. After the reorganization, New Era Group became a second-level subsidiary of China Energy Conservation and Environmental Protection Group Corporation. At present, New Era Group has formed a business pattern of big health business, international business, commercial property management business, etc., and at the same time actively develops resource recycling business, and strives to build an industrial investment group with high value creation ability and comprehensive services for green health, energy conservation and environmental protection.

Founded in March 1995, China New Era Health Industry (Group) Co., Ltd. is a holding subsidiary of China New Era Holding (Group) Co., Ltd., headquartered in Beijing, with a registered capital of 100 million yuan. The company is one of the first domestic enterprises in the direct selling industry to obtain the direct selling license, and is also the only central enterprise in the industry, in August 2006 obtained the "direct selling business license" issued by the Ministry of Commerce, is a national high-tech enterprise. At present, the company has developed into a large-scale enterprise group integrating raw material harvesting, scientific research, production, sales, training and service, including 4 subsidiaries, 3 business divisions and 31 sales branches, and has become a pillar enterprise of China New Era Group.

Since its establishment, the Chinese company has been adhering to the core values of "self-reliance, virtue in the world", always adhering to the corporate tenet of "developing national industry and benefiting human health", inheriting and carrying forward the Chinese health culture, constantly excavating and utilizing the essence of traditional Chinese medicine culture, adhering to the concept of "curing diseases before they occur" and "medicine and food homology", adhering to the concept of energy saving, environmental protection, green and health, focusing on the development, integration and comprehensive utilization of local natural resources, relying on the strong strength of the enterprise, and making full use of high technology. It has formed outstanding advantages in pine pollen and natural products, among which pine pollen series products are in the leading position in the industry, and a complete green ecological industry chain has been formed. At present, the company's main products include more than 150 kinds of products in four categories, including health food, nutritional food represented by "Guozhen" pine pollen and bamboo Kangning, "Xianglan Pavilion" cosmetics and "Zhuzhen" cleaning supplies, which are sold at home and abroad and enjoy a good reputation, leading the public into a healthy new life. At present, the company has set up Guozhen Health Experience Centers in major key cities across the country, and nearly 1,000 Guozhen Healthy Life Centers in 31 provinces, municipalities and autonomous regions across the country.

Under the guidance of the "Chinese Dream" and "National Treasure Dream", the company will fully grasp the development opportunity, highlight the brand advantage, and build a large health industry pattern with "more health products, wider health management fields, better health services and higher level of health management", provide customers with high-quality health products and services, and strive to build a large health industry group with outstanding brand, strong strength and internationalization.