Beijing Baihua Bee Industry Science and Technology Development Co., Ltd., founded in 1919, is a time-honored brand in China, a famous trademark in Beijing, a famous brand in Beijing, and a high-tech enterprise integrating scientific research, production and operation

Beijing Baihua Bee Industry Science and Technology Development Co., Ltd. is a high-tech enterprise integrating scientific research, production and operation of bee products. The history of the company can be traced back to the Yongfeng honey shop founded before 1833 (during the reign of Daoguang of the Qing Dynasty). Yongfeng Honey Shop was once a member of the Jingshi Pharmaceutical Chamber of Commerce; It is reported that the famous "Qinghua Zhai", "Qingshun Zhai" and other halal pastries in the late Qing Dynasty were supplied with honey to Yongfeng honey shop. In 1956, Yongfeng Honey Shop established Beijing Beeswax Processing Factory with Wanhe Apiary, Zhicheng Apiary, Weichen Beeswax Society and other public-private partnerships, which was later renamed Beijing Bee Products Company. In 1999, the company implemented a modern enterprise system and carried out the shareholding system transformation. After several major historical changes and several generations of painstaking management, the company has made great progress.

In 1983, the company founded the first bee product research institute in China - Beijing Bee Products Research Institute. It brings together senior talents in bee products, food nutrition, food technology and food machinery, and is engaged in basic research, product research and development, production process formulation and production equipment improvement of bee products, and has always been in a leading position in scientific and technological innovation in China.

Quality is the foundation of the survival and development of an enterprise. The company has always taken product quality as a key task, and formulated control measures and indicators in all aspects. The company has successively passed the ISO9001 quality management system certification, ISO22000 food safety system certification and organic food certification. The company has established a strict access index system for the procurement of raw materials for bee products, and batches of raw materials are sampled and sent to authoritative institutions for testing, and the testing methods are also the most advanced and the detection indicators are the most comprehensive. At the same time, the company also extends the quality monitoring to the bee farm and beehives, and uses the model of "leading enterprises, professional cooperatives, beekeepers" to organize scattered beekeepers to carry out scientific beekeeping and standardized production to ensure the high quality of raw materials. Baihua has also established a green bee product base in areas where conditions are ripe to provide better bee products for market quality.

Baihua's products have developed from a single variety of honey to a series of nearly 200 varieties of honey, propolis, royal jelly, bee pollen, related foods, health foods, daily chemical products, etc. There are also a variety of products in the packaging, including traditional and affordable ordinary bottles, as well as convenient, fast and fashionable extrusion packaging and disposable packaging, as well as a variety of gift packaging to meet the needs of gifts. In terms of product grades, Baihua is also divided according to demand and quality, including rich mainland varieties, green bee products produced in accordance with green food production standards, and the original ecological bee product series of origin has also been developed. In order to meet the particularity of different channels, the company has also divided the products according to channels, and strictly divided them into supermarket sales products, specialty store sales products and e-commerce sales products.

In the construction of sales channels, Baihua vigorously develops supermarket channels, and has established a supermarket sales network covering the whole country, and large supermarket chains and convenience stores across the country have Baihua's products for sales; Baihua has also developed a franchise system according to the characteristics of bee product management, and opened Baihua brand bee product chain stores in various places, becoming a platform for comprehensive sales of bee products. With the acceleration of the process of informatization, Baihua bee industry keenly saw the development trend of e-commerce, starting from channel planning, product research and development, marketing planning, etc., continuous innovation and in-depth, and soon realized the volume of online sales and became the leader of online sales of bee products, to create a "PC O2O mobile terminal", the use of monopoly chain stores to establish an online and offline marketing platform, to carry out the "three-screen network" linkage marketing of the whole network marketing model will be the next goal of the development of Baihua e-commerce. Baihua also relies on the popular science education base to vigorously develop experiential marketing, and develop the sales of cultural products and commemorative products in the bee industry. In addition, Baihua Bee Industry also develops sales channels such as group buying, gifts, weddings, tourism and raw materials.

Baihua Bee Industry Company not only attaches importance to its own development, but also has long been committed to the development of the bee products industry. As the vice president unit of the China Bee Products Association, the director unit of the Honey Special Committee of the China Bee Association, and the deputy director unit of the Propolis Special Committee of the China Bee Association, he actively organizes and participates in industry self-discipline, information communication, technological innovation, and standard system construction. Baihua has participated in the formulation of dozens of bee product standards, including the formulation of national standards for "honey", "royal jelly", "propolis" and "bee pollen", and enjoys a high reputation and status in the national bee product industry.

At the same time of its own development, Baihua Bee Industry actively drives and supports the development of beekeeping production and promotes the income of beekeepers, and has been rated as a key leading enterprise in agricultural industrialization in Beijing; The development of Baihua bee industry has also promoted the consumption of bee products and the influence of the industry, played a leading role in the industry, and was rated as a leading enterprise in the national bee products industry by the China Bee Products Association. In December 2006, Baihua was rated as "China Time-honored Brand" by the Ministry of Commerce of the People's Republic of China; In 2008, Baihua successfully completed the supply of honey for catering at the Beijing Olympic and Paralympic Games, and won the honorary certificate issued by the Olympic Organizing Committee; In 2014, "Beijing Baihua Honey Traditional Processing Techniques" was listed on the list of intangible cultural heritage; In 2015, Baihua Bee Industry was rated as the 2015-2016 E-commerce Demonstration Enterprise by the Ministry of Commerce of the People's Republic of China.

Baihua people take "being an angel of nature and doing their best for human health" as the mission of the enterprise to promote human health and benefit mankind.