Sinie

Overall scoring
80
Popularity index
14982

Introducing the Sini brand

Sini logo

Beijing Humanwell Sanitary Products Co., Ltd., a subsidiary of Humanwell Pharmaceutical Group, is a special care brand for women's vulva, and is committed to building a brand worthy of consumers' trust in the personal care industry

Founded in 2001, Beijing Humanwell Sanitary Products Co., Ltd. (hereinafter referred to as "Beijing Humanwell") is a subsidiary of Humanwell Pharmaceutical Group (A-share listed company: 600079) in Beijing.

In 2010, the company was based in North China, aiming for the whole country, and also conformed to the group's "big business" strategy to reach cooperation with more outstanding enterprises, and accordingly in 2011, the company was adjusted internally, divided into various business sectors and business scope by brand, and realized that each brand has a special person responsible for all channels, so that the work of the terminal is more detailed and vivid, and has been affirmed by the cooperative manufacturers.

In April 2013, it took over the national business of "Xini" and realized the strategy of facing the whole country.

Since its birth in 1993, the "Sini" and "Sini" brands have a history of more than 20 years, and their "Sini 5.5 lotion" and "Sini Care Solution" have always been among the best in the market share and sales of similar products, and their sales outlets are all over the country's major supermarkets. In the future, the company will focus on improving the brand influence of "Xini" and "Xini" in China's private care industry and leading the Chinese private care market.

Beijing Renfu respects the enterprise spirit of "firmness, perseverance, unity and innovation", and concentrates on operating enterprises and striving to open up the market. It has reached long-term cooperation with dozens of large supermarket chains such as Wal-Mart, Carrefour, Hualian, Wumart, RT-Mart, Yichu Lotus, Yonghui, etc., and has settled in more than 1,000 terminal stores in a single city in Beijing, covering various regions. Today, with the daily use of online shopping, the company also attaches great importance to the development of e-commerce and has set up a separate e-commerce department. Now it has established the Tmall flagship store of the Xini brand, and has cooperated with nearly 10 large e-commerce malls such as Jingdong Mall, Excellence.com, Dangdang.com, and Gome.


This brand introduction page is provided with graphic information PP10012936 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer