Founded in 1955, it is a famous trademark in Shanghai, a number of industry standard-setting units, and a large-scale enterprise focusing on health and wellness products such as wild ginseng/cordyceps/maple bucket/American ginseng/bird's nest and other precious tonics
Shanghai Shangyao Shenxiang Health Pharmaceutical Co., Ltd. (hereinafter referred to as Shangyao Shenxiang Health), as a franchised brand company focusing on health and wellness products under Shanghai Pharmaceutical Group Co., Ltd. (stock code, A shares: 601607, H shares: 02607), is mainly engaged in wild ginseng, cordyceps, maple bucket, American ginseng, bird's nest and other precious tonic products and their deep-processed products.
As the chairman unit of the Ginseng Professional Committee of the Shanghai Traditional Chinese Medicine Industry Association, Shangyao Shenxiang Health has led the formulation of legal standards and guidelines for wild ginseng and maple bucket in Shanghai and their commodity specifications and grade standards, and participated in the formulation of national standards such as "Identification and Grading of Wild Ginseng Quality".
As a well-known brand of traditional Chinese medicine and health care products in East China, Shanghai Medicine Shenxiang Health has won the titles of "Shanghai Famous Brand Product" and "Shanghai Famous Trademark" for many years by virtue of its good product quality and market reputation, and was rated as a two-star enterprise in Shanghai in 2014.
Focusing on the health industry for decades, Shangyao Shenxiang Health has always regarded quality as life, strictly controlled quality, and controlled product quality from raw materials to finished products through the construction of raw material base and processing base. Over the years, Shangyao Shenxiang Health has successively established Liaoning wild ginseng base and Yunnan imitation wild purple skin dendrobium base to ensure the source of raw materials and reliable quality; Shanghai Medicine Shenxiang Health has invested in the construction of a modern processing base of traditional Chinese medicine decoction pieces in Shanghai Xinzhuang Industrial Park, and has taken the lead in the industry to pass the new version of GMP certification, with ultraviolet spectrophotometer, high performance liquid chromatograph, gas chromatograph, metal detector, X-ray foreign body detector and other equipment, screening and high-tech screening and identification of product raw materials, while carrying out full testing of content and safety indicators, and strictly producing in accordance with GMP specifications to ensure the quality of finished products.
In addition to traditional medicine channels and direct stores in advantageous areas, Shangyao Shenxiang Health has been committed to the development of high-end department stores and large supermarkets, and currently has more than 200 terminal counters and stores, including Shanghai No. 1 Medical Store, Cai Tongdetang, Yaohan and Shanghai Oriental Commercial Building.
In recent years, Shangyao Shenxiang Health has actively expanded the field of e-commerce and kept pace with the times with an open mind. At present, it has opened flagship stores or sold products on major e-commerce websites such as Tmall, No.1 store, and Jingdong Mall. At the same time, it actively expands TV shopping channels, and currently sells its products directly on TV shopping channels such as Oriental CJ, so that traditional tonic products can catch the express train of new channels.
Shangyao Shenxiang Health has always attached great importance to brand building and is committed to the dissemination and education of traditional Chinese medicine health care knowledge. The new generation of Shenxiang people take "committed to improving people's healthy quality of life" as their mission, and are determined to "become a health and wellness consultant trusted and respected by the people", and will continue to be guided by the theory of traditional Chinese medicine to build Shangyao Shenxiang Health into a leading brand enterprise of traditional Chinese medicine and health products in China!
