Burton, founded in 1977 in the United States, is one of the pioneers of snowboarding in the world, the world's leading snowboard brand, covering snowboards, bindings, ski clothing, ski boots and other fields

Burton USA was founded in 1977 by Jake Burton (then 23 years old), a young American snowboarder who loved snowboarding, and since Jake himself was involved in the sport, he immediately made a lot of ski equipment and equipment suitable for various occasions. As the No. 1 snowboarding brand, it has been leading the market for many years.

Burton's products range from snowboards and bindings to clothing, and it also includes RED (protective gear), ANON (snow goggles), GRAVIS (skateboard shoes), and ANALOG (clothing). Producers often wake up early and go to bed late on the floor of cramped hotel rooms, isolate themselves from the rest of the world, give up vacations during the production of new products, and are often considered insane. They are cruel and picky about veneer making, even dreaming about it, making it, destroying it, and modifying it. It is because of their serious and persistent business philosophy that Burton has become one of the largest veneer manufacturers in the world.

As early as 2000, Hiroshi personally demonstrated how to bring Burton to Japan, and introduced it in a column. Today, it has a market share of more than 30% in the ski field. All foreign snowboarding magazines without exception have advertisements for Burton on the front page.