Founded in 1959, Japan's famous helmet brand, known for its impact absorption performance, the world's top helmet brand, deeply loved by first-class professional riders, domestic agent: Xiamen Transcend Helmet Co., Ltd

SHOEI is a well-known helmet manufacturer in Japan, along with Arai helmets, and is the world's top helmet brand.

SHOEI has a share of more than 50% of the world's top helmet market. About 80% of sales are for overseas markets, such as Europe and the United States. The global brand SHOEI, born in Japan and raised all over the world, is loved by many first-class professional riders and provides high-quality helmets to customers in more than 50 countries and regions around the world.

SHOEI insists on "Made in Japan" just to provide customers with the best quality products. SHOEI has 2 concepts of safety, namely "passive safety" and "active safety". While "passive safety" is to protect the rider from the head in an accident, it is "active safety" for comfort, which makes it possible for the rider to ride intensively to avoid accidents. SHOEI achieves both aspects of "safety". In order to realize "passive safety", SHOEI's factories in Ibaraki and Iwate prefectures correspond to various standards of test equipment around the world. Repeat the impact absorption test and other tests from the development stage of the product to guarantee proper performance. More than 3,000 helmets are tested and break the quality of the SHOEI every year, with a variety of different safety standards, such as housings that require high rigidity and others that require low initial impact energy. SHOEI has the world's corresponding test equipment to achieve the world's top impact absorption performance in all standards. The comfort of riding a helmet with an environmental concentration of "active safety" is realized. There are in-house wind tunnel test facilities, SHOEI measures, ventilation performance and aerodynamic development stages to achieve comfort. In addition to the data obtained from the experiments, the accumulated know-how contract riders feedback on the development of the product used every day.