Hangzhou Qiankainu Outdoor Products Co., Ltd. is mainly engaged in outdoor clothing/outdoor shoes/hiking bags/tents/sleeping bags and other outdoor footwear and equipment, focusing on the design, research and development and sales of fashion outdoor products
Hangzhou Likainu Outdoor Products Co., Ltd. is a company focusing on the design, research and development and sales of fashion outdoor products. Its brand MAKINO is committed to building a well-known fashion outdoor brand in China, providing consumers with professional and high-quality outdoor products and services. MAKINO's main products include: outdoor clothing, outdoor shoes, hiking bags, tents, sleeping bags and other outdoor footwear and equipment.
Brand concept
The brand concept of "Exploration, Transcendence, Dream". The brand logo is based on the snow-capped mountain, telling the story of a group of young people climbing across the snow-capped mountain, overcoming difficulties and reaching the top. It means that young people face the difficulties and dangers of life, continue to explore, keep forging ahead, and constantly surpass, and finally realize their dreams in life. DO，what you want... Do what you want... This is the spirit of the company, we hope that the people who have the products of the company have the courage to face all problems, do what they want to do, overcome difficulties, and realize their ideals and values.
Overall style
The introduction of Korean professional designer team and concept, the design style to bright colors, color blocking, lines, prints and other fashion elements, while retaining the characteristics and functions of the outdoor products themselves, the color is beautiful, the design is bold, breaking the monotony and dullness of the traditional classic outdoor, blowing a burst of outdoor fashion.
Customer targeting
The brand positioning is fashionable and outdoor, and the price positioning is suitable for mass consumption. Whether you are an entry-level new donkey or a long-term old donkey, the products of the company can meet the needs of outdoor enthusiasts of different classes, providing fashionable and high-quality outdoor products for outdoor travel. Customer characteristics: love life, fashion, nature, young mentality, fighting spirit, used to overcome all kinds of difficulties.
Design team
There are independent clothing designers, shoe designers, backpack designers, and accessory designers. It has an independent development version of the house. The designers are all young and experienced designers, with active ideas and novel designs. The printmaker has more than 10 years of experience in the printmaking room. The company organizes more than one foreign market visit every year to grasp the global outdoor fashion trend.
supply chain
In addition to having its own factory, it also integrates some good supply chains, integrates international OEM foundries in the industry on the basis of its own factories, and establishes strategic partners. After years of development, we have built a complete supply chain from design, production, processing, channel to terminal sales. In the supply chain, the profound internal strength has realized the rapid development of the company. The supply chain is mainly distributed in Hangzhou, Ningbo, Guangzhou, Anhui, Jiangxi and other places.
