Hubei Lao Ghost Bait Co., Ltd., founded in 1993, is a cutting-edge enterprise in the domestic local fishing tackle industry, specializing in the manufacture and sales of sporting goods and fishing tackle
Lao Ghost Group is a horizontally integrated group company that grew and took root in China to move into the international fishing gear market. Over the years, it has transformed and thrived in continuous leaps and bounds, moving towards the road of specialization and diversification. Lao Ghost (Group) Company has sprung up in China's fishing gear industry with a unique business mode, from the initial single Lao Ghost bait manufacturing horizontally to the current trend of fishing rods, fishing lines, hooks, floats and other fishing gear products, and quickly has diversified business and diversified markets.
In recent years, the company has pioneered and innovated in its business philosophy, and has become a leader in China's local fishing tackle industry by virtue of its strong brand research and development strength and strong comprehensive strength. Founded in 1993 in Wuhan East Lake National High-tech Development Zone, Optics Valley, China, Lao Ghost Fishing Bait has a standardized production factory covering an area of 30,000 square meters and a construction area of 28,000 square meters. In 2009, in order to meet the needs of the market and the company's own development and long-term planning, the old ghost (group) company invested in the expansion of a fully automated bait production plant with a construction area of nearly 8,000 square meters. After it is completed and put into operation, the production scale will be doubled.
In order to consolidate the image of the old ghost brand and benefit more fishing enthusiasts, in 2002, the old ghost (group) company invested in the establishment of the game fishing world film and television production and communication Co., Ltd., specializing in the planning, production and sales of fishing programs and other leisure sports programs, the company has a full set of broadcast-level film and television pre- and post-production equipment and professional director, camera, editing and animation production team. In the past few years, dozens of sets of various fishing textbooks have been filmed and produced, and millions of CDs have been distributed free of charge, which has played a great role in promoting the development of fishing sports and popularizing fishing knowledge in China. In the same year, the largest fish ecological observation system platform in China was built, so that the research and development of products has more scientific support and technical means; In 2002, the old ghost (group) company and Huazhong Agricultural University and other relevant colleges and universities established the "old ghost fish attractant research center", so that the research and development technology of the old ghost bait has been further improved.
In 2003, the old ghost bait company invested in the establishment of Hubei Fengxing Fishing Tackle Co., Ltd. Fengxing Fishing Tackle Company is a comprehensive company specializing in the manufacture and sales of sporting goods and fishing tackle. The company has a fishing rod manufacturing factory, a buoy manufacturing factory, a fishing line manufacturing factory and a miscellaneous products department. At present, it has established friendly and cooperative relations with some well-known fishing gear companies in Japan, South Korea, the United States, Singapore, Russia and Europe. In the domestic market, it has more than 700 popular franchise chain stores. The concept of "health, happiness and close to nature" advocated by Fengxing Company has played a great role in promoting the healthy development of China's fishing tackle industry.
In 2006, the old ghost (group) company once again developed a new fishing bait brand - "unstoppable" bait expert. "Unstoppable" is a complete set of bait products developed and launched by the old ghost bait company in order to realize the market segmentation of products and meet the more fierce market competition. Once the "unstoppable" bait expert was launched, it caused a great sensation in the Chinese bait industry. After nearly 30 kinds of products developed by it were launched, they became hot spots in the market. In one year, the second set of marketing system of Lao Ghost (Group) Company was successfully established, and its products covered more than 20 provinces, municipalities, municipalities and autonomous regions across the country.
In 2007, the old ghost (group) company spent millions of dollars to re-establish the old ghost fishing broadband network, in order to improve the information software and hardware facilities, with a unique live teaching and broadband broadcast form to achieve network teaching, so that more anglers can learn advanced fishing technology and fishing concepts more conveniently.
With love as the cornerstone, the company has extended to the level of social care in addition to running a huge business and ensuring that agents and consumers can gain confidence in the products. In May 2007, the Old Ghost Cup Happy Fishing Festival donated to the Hope Project with the theme of Hope Project and Caring for Fish, and in just three days, 528 players and fishing tackle manufacturers participated in the Old Ghost Cup Happy Fishing Festival donated more than 400,000 yuan to the Hope Project, injecting fresh warm current into a group of children in urgent need of help in rural areas, and sharing the business philosophy of "taking from the society and giving back to the society" with all anglers. On behalf of the company, Mr. Yi Zhe, chairman of the old ghost (group) company, promised that the old ghost company will raise funds in the form of fishing festivals every year, and donate at least 200,000 yuan in cash to the foundation, if it is less than 200,000 yuan, the old ghost company will make up 200,000 yuan; More than 200,000 yuan were also transferred to the special donation account set up by the old ghost company.
In 2008, the old ghost (group) company grandly launched the field series brand, for different fishing groups, different geographical environments, developed a new, high-quality fishing products, in the psychology and needs of all kinds of fishing enthusiasts.
In 2009, the old ghost (group) company entered the fast lane of development, the old ghost (group) under the "Hubei Purple Lake Long Beach Fish Culture and Leisure Park" officially broke ground in May, the project is approved by the State General Administration of Sports "national (international) fishing competition base", the total land area of 981.61 acres, the construction capital invested amounted to 200 million yuan, after the completion of the project will become the only national (international) fishing competition, water development and leisure, fish, shrimp and crab health food base. The park is a wetland ecological park, which is the tourism center of Wuhan's "8 1" city circle, and is also the best place for friends from all walks of life, including international friends, for leisure and entertainment, sightseeing and vacation, and ecological enjoyment.
In November 2010, the fully automated bait factory built by the old ghost (group) company with a huge investment was officially put into operation. The new factory has introduced the most advanced equipment in the world and set up six fully automated production lines. So far, the company can produce 150,000 tons of various types of fishing bait per year, and its production scale has surpassed Japan's largest fishing bait production base, becoming the world's largest fishing bait industry.
In 2011, the old ghost (group) company officially set foot in the high-end market and grandly launched the "OLD GHOST" brand. The brand mainly covers several fields such as high-end competitive fishing bait, high-end fishing clothing, outdoor leisure products, etc.
Today, Lao Gui's brand pioneer position in the Chinese market has been established, and its outstanding performance has attracted people's attention, and has become the best model in the domestic fishing gear market. While consolidating the domestic market, the old ghost (group) company has been actively exploring overseas markets, taking fishing bait as the leading product, carefully preparing to enter other fishing tackle industry in an orderly manner, and training anglers and spreading fishing culture as a corporate culture has been adhered to.
