Founded in 1969, it is one of the top ten brands of fabric softeners, a household cleaning expert, and a subsidiary of Hong Kong Lam Soon Group, an enterprise dedicated to the research and development/manufacturing and sales of household cleaning products

Since 1969, Axe has been known as an expert in household cleaning, offering a wide range of cleaning products to create a quality living environment for everyone. Among them, the Axe brand dish soap has led the market for many years and has become a well-known brand. Established in 2000, AXE Home Care Research Centre continues to develop high-performance and environmentally friendly cleaning and care products from the perspective of users, making home cleaning more convenient and enjoying a healthy lifestyle.

Lam Soon was established in Singapore in the 30s and initially engaged in the trading of edible oil, rice and dried coconut.

Lam Soon's business in Hong Kong commenced in 1961; Today, it has become a leader in the industry, leading the edible oil and household products market in Hong Kong.

In 1997, Hong Leong Group became one of the major shareholders of the Group. Lam Soon's principal businesses include the distribution of edible oils, flour, cleaning products and products.