Founded in 1964 in the United States, it is known for its high-quality batteries and is a world-renowned leader in the manufacture and sale of high-efficiency alkaline batteries

Duracell International is the world's leader in the manufacture and sale of high-efficiency alkaline batteries. Duracell is one of the world's most recognizable and exceptional consumer goods brands.

For people all over the world, the "Duracell" brand represents high-quality battery products and a constantly innovative and enterprising sales concept. Duracell alkaline batteries are sold in nearly 100 countries and regions around the world with their outstanding quality of "excellent quality and long-lasting power". Duracell also manufactures and sells lithium batteries, nickel-metal hydride rechargeable batteries for high-power electronics such as video cameras, laptops and mobile phones, as well as a range of other specialty batteries.

In 1925, Philip Rogers Mallory met Dr. Samual Ruter, and the two co-founded R.R. Mallory and entered the battery industry. In 1964, it officially registered the use of the "DURACELL" trademark in the United States, and entered the Chinese market in 1993 and adopted the Chinese trademark "Duracell".

In 1996, Duracell officially merged with Gillette Company. In 2005, Procter & Gamble merged with Gillette.

November 2014Warren Buffett acquires Procter & Gamble's Duracell battery business.