Amway (China) Commodity Co., Ltd., Amwayhome, started in 1959, using BIOQUEST Formula, Amway's new integrated home care products upgrade brand, a large-scale direct selling enterprise in the United States
A new brand that integrates the original Amway Home Care Products, and its brand concept is "Amway Better Life, Green and Clean Home".Adopting BIOQUEST Formula,Contains active ingredients from natural raw materials, environmentally friendly and degradable, safe and gentle, concentrated and efficient.Based on more than 5 years of Amway's professional experience and scientific research, we are leading the trend of home cleaning
Committed to Amway's unwavering commitment to "Colour Your Life".
Brand story
In 1959, the two founders of Amway chose biodegradable LOC Concentrate as the company's first product, a choice that set the tone for Amway's high-quality and environmentally friendly philosophy.
In 1995, Amway (China) started its business with five home care products: Lexin ® Multi-Purpose Concentrated Detergent, Saucer Concentrated ® Dish Detergent, Trans-Ray ® Concentrated Glass Cleaner, Silk White ™ Multi-effect Double Clean Laundry Detergent and Quick Clean ™ Kitchen Concentrated Stain Remover. The properties of these products are "biodegradable", "concentrated packaging", and "diluted use", and are quickly sought after by housewives. In the mid-90s, when the concept of environmental protection was not widely known, these products became the enlightenment of many consumers' environmental protection concepts, leading people's quality life. Once upon a time, those distinctive square bottles laid the first cornerstone of Amway's business for many marketing partners. Consistent quality has given consumers and marketing partners a long-time love and trust in Amway Home Care products. So far, 12 products of the home care series have sold well in the Chinese market.
In September 2011, the new brand "Amway Better Life" integrated the original Amway home care products and debuted with a new image and upgraded formula.
