Hangzhou Paradise Umbrella Industry Group Co., Ltd., one of the top ten brands of umbrellas, was founded in 1984, a famous trademark in Zhejiang Province, the vice chairman unit of the Daily Miscellaneous Products Industry Association, and a technology-based enterprise dedicated to the research and development, manufacturing, sales and service of umbrellas
Hangzhou Paradise Umbrella Group Co., Ltd. is a private umbrella enterprise, specializing in the research and development, manufacturing, sales and service of umbrellas. The predecessor of the company, Hangzhou Paradise Umbrella Factory, was founded in early 1984, transformed into a joint-stock company in July 1997, and established as a group company in July 2000. The company covers an area of 530 acres, with four production bases of umbrellas, sun umbrellas, raincoats and umbrella accessories, with an annual production capacity of 200 million umbrellas, 10 million sun umbrellas, 20 million raincoats (sets) and 150 million sets of umbrella accessories. The company has more than 5,000 employees and has established party committees, youth league committees and trade union organizations.
Paradise brand is the essence of corporate culture, Paradise Umbrella is the company's original development of the leading products, since 2005, Paradise Umbrella has maintained the title of national customer satisfaction products. In 2012, the sales revenue exceeded 2.4 billion yuan, ranking first in the industry for 19 consecutive years, and ranking first among the top ten enterprises in China's light industry daily necessities industry for three consecutive years.
The three-fold steel frame umbrella is an innovative product developed by the company. In 1982, Mr. Wang Binzhang, the founder of Paradise Umbrella and chairman of the company, devoted himself to the research and design of the Paradise steel-framed three-fold umbrella, which was the first three-fold umbrella independently designed and developed in China. With the absolute advantages of lightness, newness, beauty and firmness, she quickly replaced the paper umbrellas and oilcloth umbrellas that have dominated the world for thousands of years, and entered hundreds of millions of families. Through continuous innovation and research and development, Paradise Umbrella has obtained a number of technical achievements in production equipment, technical processes, new material applications, fabric dyeing and finishing, etc., which has improved the technical content and use value of products, so that Paradise Umbrella has always occupied the largest consumer market in the country with excellent brands, innovative products and honest services.
The company has innovative R&D institutions such as Zhejiang Provincial Enterprise Technology Center, National Accredited Laboratory and National Umbrella Accessories Surface Finishing Standardization Working Group, and has established an industry-university-research cooperation mechanism and an innovation incentive mechanism. Through innovative design and product research and development of technology and technology, the company continuously improves the core competitiveness of the enterprise, increases the differentiation advantages with similar products, guides consumption with innovative products, and meets the needs of different levels of consumer groups in urban and rural areas across the country. The company has established a sales network with 5,500 shopping malls and supermarkets, 1,200 market distributors and 900 stores in large and medium-sized cities across the country, and has set up sales companies in key cities, developed an e-commerce network and established online stores to provide services to consumers in the most convenient way.
The company has the most complete umbrella production process in the global umbrella industry, forming a production process from cold rolling, fine drawing, surface treatment, plastic accessories, fabric dyeing and finishing, silk screen printing, assembly, inspection, etc., and the self-matching rate of product parts and components has reached more than 95%. It has established and improved the management systems for development, production, sales, logistics, service, quality, measurement, testing, standardization, information application, environment and cleaner production.
Over the past 30 years, the company has adhered to reform and innovation, relying on technological progress, the company has achieved sustained and stable development, and has significant competitive advantages in brand building, production capacity, technological innovation, enterprise management, market development and intellectual property rights, etc., and is a leading enterprise and benchmark enterprise unanimously recognized by the industry.
The company has strong professional and technical force, strict quality management system, measurement and testing system, standardization system, information system and modern scientific management methods, maintains the potential advantage of sustainable development, is indisputably in a leading position in the domestic industry, and has become a recognized leading enterprise and excellent representative of China's umbrella industry.
