Founded in 1663, it is a time-honored brand in China, a traditional brand of China's handicraft industry, and its traditional forging skills have been recognized as intangible cultural heritage by the State Council, and it is a leading enterprise in the domestic scissors industry
Zhang Xiaoquan, a century-old enterprise, was founded in the second year of the Kangxi Dynasty of the Qing Dynasty (1663 AD), and has lasted 350 years. The trademark was officially registered by the Ministry of Agriculture and Industry of the Qing Government for the first time, and has a history of 109 years.
"Zhang Xiaoquan" scissors is a traditional brand of China's handicraft industry, it and Kong Fengchun "Hangzhou Powder", Wang Xingji "Hangzhou Fan", Du Jinsheng "Hang Jin", Mi Dachang "Hang Yan", and called "Wuhang", well-known at home and abroad. During the Qianlong period, it was included in the tribute of the imperial court. In modern times, Zhang Xiaoquan's scissors have won many awards in international competitions such as the Nanyang Industry Association and the Panama International Exposition.
Traditional civil scissors is Zhang Xiaoquan's starting products, it has "letter flower, Shanlang, five tigers, round head, long head" five, by the inlaid steel uniform, steel distinct, fine grinding, sharp edge, firm pins, opening and closing and smooth, exquisite style, novel carving, durable, good quality and low price and other ten characteristics of the male scissors industry.
Zhang Xiaoquan took inlaid steel forging as the key technology and created the world-famous 72 shear making processes. Zhang Xiaoquan people adhering to the ancestral motto of "good steel and fine work", and finally made Zhang Xiaoquan knife and scissors products become a wonderful flower in China's traditional industry.
Since 2008, Zhang Xiaoquan has officially launched comprehensive integration and brand operation, realizing the successful transformation from a traditional manufacturing factory to a specialized brand operation company, and strengthening channel and product innovation. In terms of channels, branches have been set up in provincial capitals across the country, chain stores and supermarket terminals have been set up to build a comprehensive and three-dimensional marketing network; In terms of products, six major product groups have gradually formed: professional knives and scissors, cooking utensils and kitchen hardware, personal care products, hand tools, gifts and stationery. Through the comprehensive transformation of product innovation and marketing model and a professional team, we will create a high-end brand of Chinese knife and scissors products and household hardware products.
Hangzhou Zhang Xiaoquan Industrial Development Co., Ltd., under the cultural core of inheritance and innovation, realizes the rapid advancement of highly competitive products and diversified channels, and continues to write a new career chapter and brand legend of Zhang Xiaoquan.
