Richell (Shanghai) Trading Co., Ltd., founded in Japan in 1960, is a well-known international baby products brand, starting from the theme of breastfeeding, and has launched a number of series of baby products to assist mothers in feeding

Since 1960, in order to make parenting easier, more convenient and safer for mothers, a number of series of baby products have been introduced to the market to assist mothers in feeding, and have been well received by mothers, and have quickly become a well-known international baby products brand in the United States, Japan, Hong Kong, Taiwan and many other countries.

To this end, we have set up a baby products department, hired the guidance of famous parenting experts at home and abroad, devoted ourselves to the study of infant human development, and the continuous observation of the details of parenting life, with "caring for babies" and "happy use" as the starting point, and constantly developing excellent products that stimulate the baby's potential autonomy as the core and focusing on quality.

Richell officially entered China in 2008, adhering to more than 50 years of parenting experience and reassuring quality, combined with its humanized design, it has immediately won high praise and trust from the Chinese industry and mothers, and has quickly become a hot professional baby products brand.

Liqier adopts global unified procurement, unified production, and global unified quality. In 2010, in China's bisphenol A-containing bottle incident, Liqier's breastfeeding series products, which uphold the first quality, became the darling of the baby products market in one fell swoop, and were once out of stock!

Through professionalism and perennial dedication, Lichel makes the parenting life of mothers all over the world easier and the growth of babies happier!