Founded in 1957, Japan's famous maternal and child products brand, focusing on the high-end market of baby products, products cover all aspects from pregnancy to parenting, and its baby bottles/baby laundry detergent/diapers are well-known in the industry

Pigeon is a famous brand of maternal and baby products from Japan, and in August 1957, Pigeon Co., Ltd. was established in Japan. In 2002, Pigeon officially entered China, Pigeon Management (Shanghai) Co., Ltd. was headquartered in Shanghai, and the initial brand slogan was "our love to your baby". In order to realize this brand vision, Beiqin will convey the heart of love together, and integrate the joy of pregnancy and the bits and pieces of raising the baby into the details of each product and service. Today, Pigeon has three factories in China, including Shanghai Waigaoqiao, Qingpu and Changzhou, and has introduced advanced production lines from abroad, and strictly implements management in accordance with PQS (Pigeon Quality Standard).

In 2013, Pigeon launched a new fragrance parent-child care series and "real feeling" baby diapers, which strengthened the Pigeon product line and further improved the quality of life of mothers.