In 1994, it was acquired by the German Henkel Group, and its winter cream products have a good anti-irrish effect, and the infant and children's skin care products have an important influence in the southern market
As a star brand of the world-famous German Henkel, "Baby Noodles" is committed to solving skin problems and providing professional skin care knowledge for every Chinese child with a forward-looking market strategic vision and professional children's skin care concept. For more than 20 years, the child has always adhered to the attitude of "the baby is happy, the mother is assured", and has continuously cared for the child's smooth skin with a safe and gentle formula, and accompanied the child's healthy and happy growth.
"Child's Face" integrates the world's leading professional technology, adopts advanced German R&D equipment and high-end technology, accurately and scientifically extracts the essence of ingredients, and strictly controls the addition of various natural ingredients, so as to perfectly achieve the high quality standards of each product, so as to create perfect skin. It shows the mother's meticulous love for the children.
The peculiar mushroom shape is deeply rooted in people's hearts. The innocent, lively and cute mushroom boy has become a close friend in the children's life, while teaching the children good skin care and cleaning hygiene habits, but also using the magic to lead the children to swim in the magical, pure children's skin care world again and again, giving children ubiquitous care.
In the past 20 years, Babyface has always been one of the top three in the children's skin care market. So far, KidFacial has nine series and more than 40 single products, covering children's daily skin care cream, moisturizer, shower gel, shampoo, facial cleanser, toilet water, hand soap, lipstick, toothpaste and other brands. The mature product research and development system and huge market support make the children's noodle brand infinitely vibrant.
As an old brand in Shanghai, Baby Noodles King has always had a stable brand loyalty in the minds of local consumers due to the good anti-wrinkle effect of its cream products in winter, and has always maintained its position as the domestic brand leader in the southern market of infant and children's skin care products. It was later acquired by Henkel of Germany.
Henkel was founded in Aachen on September 26, 1876 by Fritz Henkel. In 1878, the company moved to Düsseldorf to make it easier to get around. In 1899 the company moved again to Holthausen, where water and rail transport was better. Over the past 100 years, Henkel has expanded from 80 workers' companies to a worldwide group of companies, with a focus on applied chemistry.
Henkel offers strong brands and technologies in three strategic business areas: Home Care, Personal Care and Adhesive Technologies.
In 1988, Henkel established a representative office in Beijing and donated DM 500,000 to the Beijing Municipal Government for the restoration of the Mutianyu Great Wall in Beijing. In 1990, its first joint venture in China was established. Over the past 20 years, Henkel China has grown rapidly, with total investments of more than $400 million to date. In June 2007, Henkel's Asia-Pacific and China headquarters were established in Zhangjiang Hi-Tech Park, Shanghai. In 2009, Henkel was awarded the title of "Top 10 Green Companies in China" by Business Week.
