Weihai Ziguang Jinaoli Biotechnology Co., Ltd., a famous trademark in Shandong Province, is a modern high-tech enterprise focusing on nutritional supplements and integrating scientific research and development/production and sales of drugs/biological products/health care products
As the main body of Weihai Ziguang Group, after nearly 20 years of development and precipitation, Jinaoli has obtained more than 60 kinds of its own health brands, and the demand of consumers is the direction of Jinaoli, endless innovation, continuous enrichment of product categories and dosage forms and the pursuit of excellence in quality are the constant mission of Jinaoli people.
The company's main business is mainly the research and development, production and sales of nutritional supplements, and the products mainly include fish oil soft capsules, phospholipid capsules, propolis capsules, soybean lecithin capsules, Jin Aoli powder, Pueraria aurantium soft capsules, green tea carnitine capsules, seal oil perilla seed oil soft capsules, auxiliary hypoglycemic capsules, natto red yeast rice capsules, eye fatigue relief capsules, fish collagen vitamin C vitamin E powder, glucosamine calcium carbonate capsules and dozens of other single products. As a long-established nutrition and health care products enterprise in China, the company has a professional GMP production workshop covering soft capsules, hard capsules, tablets, powders and other dosage forms, and its marketing network and team cover 30 provinces, autonomous regions and municipalities directly under the central government, and it is one of the few enterprises among national brands that have the ability to compete with international brands.
In the next three years, the company will continue to adhere to the business philosophy of "steady operation, advanced planning, innovation and development, and win-win cooperation", adhere to the positioning policy of building the first brand of China's health industry, and on the basis of the existing marketing model, focus on the layout of the top 100 chains and local strong terminals, and further increase cooperation with various medium and large chain enterprises; Dispatch market maintenance personnel to closely combine the sinking of the market center of gravity with the terminal line, improve the quality of Geaoli's terminal services, solve customers' worries, and provide continuous support, help and guidance for terminal sales; At the same time, it integrates media communication resource planning, continuously enhances the brand image of Jinaoli, and strengthens brand communication with the help of new media such as Weibo and WeChat in the era of mobile Internet. In addition, in order to meet the shortage of talents brought about by channel model innovation, the provincial office will be gradually improved, the provincial office will be built into a talent training and training center, requiring and supporting each provincial market to establish an independent and complete market operation team, better serve service providers, and more widely improve the coverage and market share of the market. On this basis, we will look for powerful partners, take capital as a link, introduce advanced technology and management experience, promote brand promotion, and promote technological progress and industrial upgrading of enterprises. On the other hand, the company will accelerate the pace of capital operation, and strive to achieve GEM or SME listing in 2018.
