Mahindra Yueda (Yancheng) Tractor Co., Ltd., a subsidiary of Yueda Group, Huanghai Jinma, began in 1959, a famous trademark in Jiangsu Province, an important production and export base of China's tractor industry, and its direct-coupled all-gear transmission wheeled tractor is famous
Mahindra Yueda (Yancheng) Tractor Co., Ltd. is located in the state-level Yancheng Economic and Technological Development Zone, which is a new joint venture between Mahindra Group and Jiangsu Yueda Group on the basis of the original Jiangsu Yueda Yancheng Tractor Manufacturing Co., Ltd. The company is mainly engaged in the production and sales of tractors, agricultural machinery and their accessories, with a registered capital of 424 million yuan, of which Mahindra MOICML Company accounts for 51% and Yueda Salt Tractor Company accounts for 49%. Founded in 1945, Mahindra Group is one of the top 10 industrial enterprises in India. Jiangsu Yueda Yancheng Tractor Manufacturing Co., Ltd. is a subsidiary of Jiangsu Yueda Group, founded in 1959, is an important production and export base of China's tractor industry.
The company has assets of 827 million yuan, more than 1,100 employees, covers an area of more than 500 acres, and was officially put into operation on February 1, 2009. The company's leading products have nearly 100 varieties, the product power covers 8-135 horsepower, is China's direct gear transmission wheel tractor varieties, sales area throughout more than 30 provinces, municipalities and autonomous regions in China, and exported to North America, Europe, South America, Africa, Southeast Asia and the Middle East and other more than 60 countries and regions, export delivery value for many years in the forefront of the same industry in the country.
The company has strong product development and design capabilities and perfect quality management system, sophisticated production equipment, with pretreatment cathode electrophoresis production line, large and medium horsepower tractor assembly production line and imported precision machining centers produced in Japan, Europe and the United States and other countries. The company has always adhered to the policy of "survival by quality and market expansion by brand", implemented the brand development strategy, implemented the customer satisfaction project, strengthened product development and implemented continuous improvement, formed a complete variety of business characteristics in the industry, and established a good brand image in the market. In terms of quality management, we adhere to the quality policy of "paying attention to customer needs, continuously improving quality, providing reliable products, innovating Huanghai Jinma, and achieving customer satisfaction", reasonably allocating various resources, continuously integrating and improving the process, and strictly controlling the quality control of the whole production process.
Through years of efforts, the company's production of "Huanghai Jinma" brand tractors have won many national and provincial honorary titles: for five consecutive years, it has been rated as "reliable products for users" by the User Committee of the China Quality Association and the User Committee of the China Agricultural Machinery Circulation Association, and has been identified as "National Customer Satisfaction Products", and is the AAA credit rating unit of the national agricultural machinery industry; In the previous national quality supervision and random inspections, all qualified, by the China Quality Inspection Association approved as "2000-2005 national quality inspection stable qualified products"; In 2005, the company was selected as "2005 China's Top 500 Machinery" by the China Machinery Industry Enterprise Management Association, and in the same year, in the celebration of the 50th anniversary of China's tractor industry, "Huanghai Golden Horse" was rated as "Lijia Cup Farmers' Favorite Tractor" brand; In 2006, "Huanghai Golden Horse" successively won the titles of "China Famous Brand" and "National Inspection-free Product"; In 2007, the trademark of "Huanghai Golden Horse" was successively awarded the titles of "Yancheng Famous Trademark" and "Jiangsu Famous Trademark"; In 2010, the trademark of "Huanghai Jinma" won the title of "National Customer Satisfaction Brand of Agricultural Machinery", and in December of the same year, the company won the honorary title of "Advanced Collective of Yancheng In-depth Implementation of Trademark Strategy", and was once again recognized as "Yancheng Famous Trademark" and "Jiangsu Famous Trademark"; In June 2011, "Huanghai Golden Horse" was selected by the Department of Commerce of Jiangsu Province as the "2011-2013" international well-known brand cultivated by Jiangsu Province......
Yueda tractor industry is an important pillar industry of Yueda Group's machinery sector, and it is also a new economic growth point for Yueda Group and Yancheng's local industrial development. In order to improve the tractor company's self-supporting ability and core competitiveness, the company invested in the construction of an annual output of 60,000 high-horsepower diesel engine project, it is expected that during the 12th Five-Year Plan period, the company will form an annual output of 60,000 large-horsepower tractor production capacity, become an important domestic high-horsepower tractor research and development, production base and small and medium-horsepower tractor export base, re-occupy the important position of the top three in the domestic industry.
Under the guidance of national macro policies and development plans such as the state to further increase agricultural machinery purchase subsidies and the "Twelfth Five-Year Plan for the Development of Agricultural Machinery Industry", during the "Twelfth Five-Year Plan" period, the company will vigorously promote the development strategy of large tractors, expand the scale of operation, expand the total economic volume, improve economic efficiency, strive to become bigger and stronger, drive and promote the development of local agricultural machinery industry clusters, and build Yancheng into a large agricultural machinery industry city while building a large agricultural city and an automobile industry city. In order to comply with the implementation of the national coastal development strategy, accelerate the economic development of Yancheng, and make positive and greater contributions to the revitalization of the economy of northern Jiangsu.
