CASEIH CASE

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Introduction to the CASEIH brand

CASEIH Case logo

Case New Holland (China) Management Co., Ltd., founded in the United States in 1842, is a large steam engine manufacturer and a well-known manufacturer of small and medium-sized construction machinery and equipment

The development history of the CASEIH brand can be traced back to more than 170 years ago, and the development of the CASEIH brand in China has a history of nearly 100 years. At the beginning of the last century, China was the first to introduce a tractor (then called a fire plow), the first service branch set up in China, the "Farmao" tractor used in many places, and a series of pioneering work in the 40s of the last century to sponsor 20 Chinese agricultural machinery scholars to go to the United States for further study, all of which are associated with the Case brand. Today's Case agricultural machinery has become a landmark equipment for high-end agricultural machinery products introduced in China, and has shown its skills in precision agriculture, conservation tillage and other fields. In the 70s of the last century, Heilongjiang Province Friendship Farm 5 Branch 2 Team, which had not introduced foreign agricultural machinery and equipment, has chosen more advanced Case equipment to replace the original equipment in 2002. Case axial drum combines, ultra-high-power tractors, conservation tillage equipment, cotton pickers and sugarcane harvesters are playing an increasingly important role in China's main agricultural producing regions. At present, the tractors with more than 190 horsepower and the largest number of imported combine harvesters and sugarcane harvesters with more than 200 horsepower used in China's agriculture are all from Case.

CASEIH and China's agricultural machinery development history of 100 years

According to historical records, in 1915, the three major companies of Huma in Heilongjiang Province purchased 5 tractors (then called fire plows) and other mechanical agricultural tools from the Vladivostok Branch of the United States International Company for mechanized operations, which was the earliest record of the introduction of tractors in China.
Previously, in 1909, Wanguo Company sent agricultural machinery experts to Northeast China to carry out market research, and in 1913 developed an agricultural machinery agent in Harbin.

In 1921, the International Company set up its own branch in Harbin. Between 1922 and 1936, Wanguo sold a total of 217 tractors and 555 agricultural tools such as harvesters, seeders and lawn mowers in China, which promoted the development of agricultural mechanization in Northeast China and Inner Mongolia. The Harbin branch was closed in 1937 due to the war.
In July 1944, on the eve of the victory of the Anti-Japanese War, the competent government departments of China and the United States signed a cooperation agreement on the "Education Program for the Introduction of Agricultural Engineering to Chinese Agriculture" that the United States International Corporation agreed to fund. According to the agreement, a scholarship will be established for 20 Chinese graduate students to study agricultural engineering and internship in the United States for a total of 3 years; The United States provided three schools and research institutes in China with prototypes, materials, test equipment, and trial production equipment for agricultural engineering research and teaching.

Later, Tao Dinglai and a group of agricultural engineering scholars went to the United States for further study, these scholars studied diligently, loved the motherland, and later became academic business leaders and pioneers in new fields of agricultural science and technology in China.
IWC donated a variety of new agricultural machinery and factory equipment to the College of Agriculture of Central University and the College of Agriculture of Jinling University at that time to enrich the agricultural machinery and equipment of the two schools. In the late 1940s, the two universities established the Department of Agricultural Engineering. In 1947, the American International Corporation sent four foreign experts to work in Nanjing, two of whom taught at the above two universities and two of whom worked at the Central Agricultural Laboratory at that time.

After the reform and opening up, Case Wanguo actively participated in China's agricultural mechanization. In 1980, Honghe Farm in Heilongjiang Province, which was established by China's agricultural reclamation system using compensation trade, introduced a full set of agricultural machinery and equipment from the United States International Company, and established China's first modern farm with a scale of 300,000 mu of cultivated land. The equipment introduced includes 50 high-power wheeled tractors, 42 axial drum combine harvesters, and 198 sets of various agricultural tools. In the power machinery, there is a wireless telephone device, and the driver can communicate with the production dispatcher during field work.

In 1983, IWC merged with Case to form Case Corporation, with the company logo CASE IH. In 1997, Case set up a representative office in Harbin; In February 1999, Case Machinery (Shanghai) Co., Ltd. (now renamed as Case New Holland Machinery Trading (Shanghai) Co., Ltd.) was officially put into operation in Shanghai Waigaoqiao Free Trade Zone.

Today's Case agricultural machinery has become a landmark equipment for high-end agricultural machinery products introduced in China, and has shown its skills in precision agriculture, conservation tillage and other fields. Heilongjiang Province Friendship Farm 5 Divisions and 2 Teams chose advanced Case equipment to replace the original equipment in 2002. Case axial drum combines, ultra-high-power tractors, conservation tillage equipment, cotton pickers and sugarcane harvesters are playing an increasingly important role in China's main agricultural producing regions. At present, the tractor with the most powerful engine (500 horsepower) used in China's agriculture, and the imported combine harvester with the largest number of more than 200 horsepower are all from Case.

Case IH, a well-known brand that has witnessed the development of China's agricultural machinery for nearly 100 years, will inherit the tradition, pioneer and innovate, and work wholeheartedly to create a better tomorrow for China's agricultural machinery.


This brand introduction page is provided with graphic information PP10010630 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer