Guangdong Tower Electric Technology Co., Ltd., originated in 1970, is a famous trademark in Guangdong Province, a famous brand in Guangdong, and a well-known brand in the domestic parameter stabilized power supply industry, and is known as a synonym for "parameter stabilized power supply".
The tower is a brand of Guangdong Tower Electric Technology Co., Ltd.
In the power supply industry, "Iron Tower" is known as synonymous with "parametric regulated power supply". The sales of the tower brand parameter stabilized power supply are far ahead of other competitors, ranking first in the same industry in the country, occupying half of the parametric stabilized power supply market, and "iron tower brand" has indisputably become the first brand in the field of "parameter stabilized power supply". Luoding Radio Technology Co., Ltd., which produces "tower power supply", how to develop from a little-known local state-owned small enterprise in a border mountainous county to an influential and well-known company in the industry, their answer is: "adhere to technological innovation and system innovation".
Technological innovation to establish product advantages
In 1970, a local state-owned radio factory was established in Luoding County, a border mountainous county in Guangdong Province (later withdrawn from the county and established as a city), which is the birthplace of "Tower Power" and the predecessor of Luoding Radio Technology Co., Ltd. - Luoding County Radio Factory with a long history.
Since the beginning of the 80s of reform and opening up, a fundamental technological change has quietly taken place in the regulated power supply industry. Set off this wave of regulated power supply technology innovation, is the domestic new generation of high anti-interference ultra-wide regulated voltage purification power supply - tower brand CWY AC parameter regulator, this voltage regulator by Luoding County Radio Factory (now Luoding Radio Technology Co., Ltd.) and Guangzhou Electrical Appliance Research Institute in 1984 pioneered success.
After the launch of the tower brand CWY AC parameter regulator in the market, it not only caused a sensation in the domestic industry, but also achieved a steady victory in marketing, and various honors also followed. However, in the face of many honors, the tower people did not slow down. They insist on technological innovation and advance with victory, and have successively developed JH AC stabilized purified power supply, CWY series three-phase AC parameter regulator, CWYII. series AC parameter regulator, SGWY series three-phase AC induction voltage regulator, WPWY frequency stabilized power supply and other products.
With a steady stream of independent technological innovation support, "tower power supply" has been used by a number of national key projects of high, precise and cutting-edge equipment, Xichang, Jiuquan satellite launch station, Guangdong Daya Bay nuclear power plant and other important economic entities, scientific research departments and engineering projects are important users of "tower power supply", the quality and reliability of "tower power supply" can be seen.
Institutional innovation stimulates growth vitality
When the glory of "tower power" enters the 21st century, like all other small and medium-sized state-owned enterprises in China, with the deepening of enterprise marketization, the problem of "system" has become a bottleneck restricting the further development of "tower power", and tower people are once again faced with a profound choice - system innovation.
In August 2004, under the coordination and support of the Yunfu Municipal Party Committee and the Luoding Municipal Party Committee of Guangdong Province and relevant departments, the "Tower Power" was finally successfully restructured through public bidding. Luoding Radio Technology Co., Ltd. was established, and Nan Quanfang, an outstanding private entrepreneur, became the new leader of "Tower Power Supply".
After the establishment of the new company, under the leadership of Nan Quanfang, it immediately began to reform management, technology, product quality and other aspects. The company hired a senior person who had been a well-known domestic enterprise as the general manager; The company has hired a number of electric power and power experts from colleges and universities to join, maintaining its relative advantages in the industry in terms of technical core strength, and laying a solid foundation for the company's great development.
In terms of sales, the company boldly uses marketing professionals, expands the marketing team, and puts forward the concept of "win-win with dealers", introduces a number of measures such as reporting system and standardizing their own marketing behavior, encourages dealers to vigorously expand the market, and expands the company's sales network. Through the development of a more scientific sales network management system, the company and many sellers have formed a closer win-win situation, and the mutual trust between new and old sellers on tower products and the company has been further strengthened. After the restructuring, the advantages of "tower power" in capital, technology and management began to play a huge role in the market, and the company's production and sales are booming.
In terms of quality, the company strictly implements and passed the ISO9001:2000 certification, the company not only strictly controls the quality, operates in strict accordance with the process, establishes and improves the quality management system, and institutionalizes and scientificizes the quality management, so that the "tower power supply" has the ability to improve sustainably, and the product quality continues to improve.
In terms of technology, on the basis of the original patent holdings, "tower power supply" continues to increase investment in research and development, in the organization of new product development, the purchase of the most advanced technology development equipment, the introduction of international advanced "value engineering analysis" system management means, in order to ensure that "tower power supply, stable as tower" worthy of the name. The company has also set up a new product incentive fund, the company in the case of ensuring the basic income of technical personnel, push the wall into the sea, after the new products are sold in the market, according to a certain proportion of the huge bonus to reward the corresponding technical personnel, in the distribution of real realization of the ability to make people rich first. Through the innovation of policies, the innovation enthusiasm of the company's technical engineering personnel has been greatly stimulated.
The new leader of "tower power supply" Nan Quanfang - Yuanzhu, conforms to the trend of environmental protection and energy saving, aims at the high-end power supply market, invests a lot of money, cooperates with a number of well-known research institutes in China, researches and develops the world's leading "green parameter voltage regulator" and "low-voltage distribution system power quality integrated controller", and applies for a national patent, "tower power" in the market once again seized the initiative of "technological innovation". Industry experts predict that the domestic power supply industry will once again set off a new wave of industrial and technological innovation.
