Le He He Pan Pan Malatang brand introduction

Headquartered in Changsha, Lehe Pan Pan Malatang is a catering brand that focuses on the flavor of dry mix Pan Pan Malatang, which retains the authentic flavor of Malatang while introducing a new dry mix to eat, with richer sauces, spicy and fragrant, dry mix and instant eating, which is deeply loved and sought after by the public. The sauce in the store can be said to be a must, the selection is made of natural spices, delicate and rich, can not only improve the freshness and relieve greasy, but also will not dominate, a good highlight of the original taste of the ingredients themselves, after eating it makes people fragrant, the aftertaste is endless, such a sauce wrapped in tender kelp sprouts, tofu shreds, fungus and plates of shiitake mushrooms and other ingredients is really a must.

 

Lehe He Panpan Malatang joins the advantages 1, the model is excellent, and it meets the needs of multi-scene consumption

Malatang's customer base is mainly concentrated in the post-90s and post-95s, and these young people pay more attention to personalization and experience, and have higher requirements for the dining environment and food quality.

 

Le He He Pan Pan Malatang is optional according to the plate, take as much as you want, and the hot pot base is swept out, delicious and appetizing, to meet the full stomach needs of customers who just need it.

 

Hot pot taste, spicy and enjoyable large plate, with wine and rice, suitable for three or four friends to get together, social attributes are obvious.

 

It can be said that Panpan Malatang has realized the leap of Malatang from the snack attribute to the characteristic attribute of just need, and the price of Malatang is spent and the experience of hot pot is enjoyed, why not.

 

Lehe He Panpan Malatang joins the advantages 2, the ingredients are excellent, and the supply of meat ingredients is stable

Walking into a Malatang store, there is often a phenomenon: customers stay in front of the vegetable counter 80% of the time. Is it because consumers only like to be vegetarian? In fact, there are still many young consumers who are not happy without meat, and they pay more attention to the combination of meat and vegetables.

 

In the final analysis, it also lies in the lack of meat ingredients in the traditional spicy hot category. The products are mainly quick-frozen balls, but the choice is not rich enough, the experience is not good, and over time I am used to eating vegetarian.

 

The boss of Lehe Panpan Malatang is the founder of 70 skewer hot pot brands, with very good resource advantages and supply chain advantages, boldly using hot pot ingredients, and selecting three major beef products as brand image products, so that the target customer group can quickly get the core difference point of the brand.

 

In Lehe He Panpan Malatang, "the bottom of the pot is super material, and beef is a must", consumers can enjoy the pleasure of eating meat unbridledly. This is a sense of consumer experience that other Malatang products cannot give, and Lehe He Panpan Malatang is a spicy hot with better meat.

 

Lehe He Panpan Malatang joins the advantage 3, the business model is excellent, and the profit margin is large and stable

If you want to achieve long-term profitability and survival of stores, you must have a good business model for long-term support. To this end, Le He He Pan Malatang has made three major breakthroughs.

 

In terms of products, more hot pot ingredients are introduced, and a reasonable ratio of meat and vegetables is realized. The three signature beefs are sourced from high-quality grassland pastures, directly supplied by big-name manufacturers, and patented fresh-keeping and tender-preserving technology to ensure the best taste for consumers when eating. It tastes good, and it will naturally be repeated.

 

In terms of pricing, the first 3 yuan, 6 yuan, 9 yuan gradient mode. Le He He has carried out a new combing of all kinds of ingredients, and adopted a pricing strategy of small portions and low prices, with the highest price of a single product being less than 10 yuan, giving people a sense of ultimate cost performance; The 6 yuan series is a high-profit product of small meat with high-frequency ordering, which can ensure the high profit margin of ingredients. If you can make money, you can be more motivated.

 

In terms of presentation, small portions are served on plates, and you can choose according to the plate. Three prices and three colors of the plate, so that consumers can know when they pick it up. Small portions are served on plates, which is more of a hot pot experience, and at the same time, it is more convenient and hygienic, and more in line with the needs of health. Healthy and delicious, business will naturally explode.

 

On the consumer side, the supply chain side, and the profit side, Lehe He has made a good breakthrough, with a good business model, backed by large categories, it is naturally not difficult to do business.

 

Lehe He Panpan Malatang has 4 advantages of joining, excellent image, and the founder's IP characteristics are distinctive

The traditional spicy hot single stores are mainly mom-and-pop shops on the street, and there is no brand image to speak of. Chain brand stores also stay in the aesthetics of the past, and there are no bright spots in the middle of the rules.

 

If you want to do well, you must stand out from the crowd and become the most beautiful boy on the whole street. Brand image is important, and it is important to conform to the aesthetics of today's young people.

 

The brand IP image created by Lehe He based on the brand founder is easier to be perceived by consumers, easier to connect with customers, more trusting, and difficult to imitate. The IP image is holding a banana fan, stepping on flip-flops, having a big belly, and the sense of the market is on the paper, sincere, honest, contented, and full of market flavor, which can make people feel cordial.

 

Lehe He Panpan Malatang joins the advantages 5, the scene is excellent, and the street style in the market is more popular

Nowadays, what consumers like is not only limited to the product itself, but also the atmosphere of the scene and the emotional experience that the scene gives people. The scene in the traditional Malatang store still stays in the snack and fast food dining environment, which is plain and distinctive. A slightly better brand is only more spacious and bright, and it can't give people a unique experience.

 

Le He He is unique in the shaping of space, reshaping the leisurely market life in the store, so that some old elements in childhood memories, such as awards, old newspapers, small square tables, low benches, green frames, window grilles, eaves, etc., inadvertently evoke your sense of familiarity and intimacy. It's like going back to the old alleys when I was a child, tasting the old taste of the old alleys. The retro patterned bottom porcelain plate is eye-catching, and it is the best prop for taking pictures and punching cards. A good dining experience can bring business, bring repeat purchases, and bring communication.

 

In general, Lehe He Panpan Malatang has light investment, simple operation, and stable supply chain, which can be quickly used for catering novices. Now it has opened to join the investment, the first 10 model stores enjoy preferential policies, many benefits, welcome to inquire.