Kim Jae-hee's Korean food stall brand can catch the attention of consumer groups with its unique product taste and green and nutritious product management style, thus creating an irreplaceable authentic Korean food series, which has been widely recognized by the consumer market and set off a Korean style food fashion in China. In order to promote the rapid development of the brand, Kim Zai Xi Korean food stalls have introduced a chain franchise system in the process of business operation, and built win-win cooperation into the business philosophy of the enterprise, on the one hand, adhere to the quality of the product to obtain the recognition of consumer groups, on the other hand, the chain management model, to expand the brand's popularity and business scope at a faster speed.
Kim Zai Xi Korean food stall joining advantages:
In order to allow more people to taste authentic Korean food, Kim Zai Xi Korean food stall is willing to become a pioneer in the industry, constantly exploring and exploring, and building a more perfect and mature chain model, driving the wisdom of the choice of partners under the maintenance of a mature system, and constantly optimize and improve the operating interests of their own single stores. Kim Zai Xi Korean food stalls have left a deep impression of food among consumer groups, can build a unified brand image, better enhance the market awareness of the brand, and gradually promote the brand into an Internet celebrity store management brand, good service quality, high-quality product content, unique product selling points, stable public positioning, these are the irreplaceable business characteristics of Kim Zai Xi Korean food stall brand, and it is also the key core of favor.
Kim Zai Xi Korean food stall joining process:
1 Gold business district evaluation to ensure that the most suitable shop is found 2 Professional team support, unified brand image 3 Provide store follow-up practice, centralized training and worry-free 4 Opening team to guide the store and solve business problems 5 Modern production base, strong product research and development team 6 Full store opening assistance to achieve rapid project completion 7 Real-time innovation, customized popular collection business 8 Regular marketing planning activities to improve sales and popularity 9 Regular store return visits, strategic support Eliminate worries and worry-free operation 10 Project customization support, Site selection service support, store design support, management training support, new store opening support Product research and development support, store operation support, product launch support, marketing planning support, after-sales service support
Kim Zai Xi Korean food stalls join the official website:
Korean food began to explode in 2021, and unlike the traditional Korean cuisine, the new Korean cuisine has undergone essential changes. The key points of the analysis are as follows:
01 Under the epidemic situation, high cost performance of mass consumption is the king
Traditional Korean food is dominated by Korean barbecue, which has become synonymous with Korean food, with high consumption scenarios and customer prices, and the cost of ingredients and business models continue to increase business risks. Under the epidemic situation, "Korean-style food stalls" have entered the field of mass consumption, narrowing the distance with the consumer circle, and being particularly close to the people and down-to-earth. The consumption scene and the mainstream customer group are more popular, civilian, younger, cost-effective products and rich and diverse ingredients, which meet the rigid needs of the consumer group.
The concept of "food stalls" is clear, the positioning is accurate, and the consumption portrait is clear. Compared with the customer orders of traditional Korean food and Korean food, the psychological expectations of people-friendly consumption are fully satisfied, the product structure of food stalls is diversified, the product profits are more considerable, and the stability of store opening and operation is more controllable than that of traditional Korean food stores.
In the era of keeping pace with the times, the positioning of the "Korean food stalls" category has reshaped the perception of Korean food in the hearts of consumers, with a huge consumer base and unlimited business opportunities.
02After the epidemic, the characteristic scene atmosphere enhances the motivation of consumption
Compared with the store image of traditional Korean food, the style of Korean food stalls will be more youthful and fashionable, market style, simple and interesting, creating an atmosphere and space style that echoes the hearts of young customers.
At present, in order to reduce the risk, the restaurant market is more cautious about the investment in opening stores, and the Korean style of "Korean-style food stalls" is unique, and in terms of creating a characteristic atmosphere, it also reduces the large decoration investment, equipment investment and manpower investment compared with the traditional Korean food space, so as to flexibly respond to the continuous changes in the consumer market with a simpler and lighter investment model, a highly standardized operation process, and a double-line model that can be eaten in and taken out.
On the premise of reducing costs, the brand atmosphere can be better highlighted, and atmosphere marketing can very well enhance consumption motivation and do better drainage and conversion.
03 The epidemic has receded, and the head brands can occupy the market space more
Successful brands are shaping their own brand memory points (Haidilao, Taier, etc.), and whether the brand has its own characteristic IP and gold-absorbing highlights is the key factor for the brand to outperform the category track. Communication has a focus, extension has a fulcrum, and reception has a memory point, which can help catering brands run farther and more stable.
After the epidemic, a large number of stores without brand awareness, team support, core technology, and fan marketing will be phased out, while those chain brand stores with brand support, cultural marketing, and can fit the minds of consumers can firmly establish a solid foundation under the epidemic, constantly renovate and change, and increase brand premium ability.
In the category of "Korean-style food stalls", there is no market gap where there are no strong head brands, and the more solid the brand, the more it can stand out from the encirclement.
In the track of "Korean food stalls" leading the brand, it breaks through with "cultural and creative IP characteristic catering", continues to innovate the brand, and continues to win a good market reputation, from 1 store, 10 stores, 20 stores...... I believe that through the continuous cultivation of the brand, it will definitely win good market feedback, and the goal of 100 stores in 1 year is expected to come true.
