Light meals lead the trend of the bullfrog category ushered in another spring 

Specialty dining has become the mainstream 

In July 2020, Meituan released big data on China's catering, and the size of China's catering market exceeded 4.6 trillion yuan. With the younger generation of the main force of catering consumption, personalized and characteristic catering is favored by the market, and special catering has become the mainstream. 

The frog market size is 50 billion 

Since the second half of 2017, the bullfrog category has become a hot spot for food and drink, and its scale is still on the rise, and it is expected that the scale of China's bullfrog (catering) market will reach 50 billion yuan in 2020. 

The era of light dinner 

With the upgrading of consumption, consumers' demand for food and beverage is more diversified, and the light meal model that is less bourgeois than fast food and faster than the main meal has become the future trend. According to statistics, light catering accounts for 61%, with a market size of 2.6 trillion yuan.

 

In recent years, the catering industry has ushered in the "frog era", and many bullfrog restaurants have emerged in various regions, and bullfrog has become the most potential hot item.

However, the epidemic at the beginning of the year led to a "ban on the sale of bullfrogs", and the bullfrog category had to face a severe test, and at the same time, there were more and more doubts about bullfrogs.

Will the bullfrog category decline?

Under such circumstances, a bullfrog restaurant in Hunan proved to the market with practical actions that bullfrogs are still the undoubted darling of the catering market.

During the epidemic, when other bullfrog brands were struggling to survive, Tiansheng Bullfrog gradually resumed its operation in the contrarian trend, creating a profit spectacle.

Tiansheng Bullfrog is a bullfrog brand in Hunan, which has been established for more than 20 years, queuing up every day, and there is an endless stream of customers in the store, and the popularity has been in place for 20 years, such as 1 day, Wang Han, Li Bingbing, Li Yuchun and many other stars have been to the store many years ago to check in.

Its taste and quality have been tested by the market and have been unanimously recognized by consumers, which is also a magic weapon for Tiansheng Bullfrog to move forward against the wind in the face of the epidemic, and at the same time, as a brand that has been precipitated in the market for more than 20 years, the perfect operation system in terms of product management and store operation has added a layer of protection to resist market impact.

Tiansheng Bullfrog's contrarian growth and hot business in the epidemic quickly attracted the attention of the majority of entrepreneurial franchisees in a short period of time.

In order to improve the chain sector and achieve a bigger and better brand, Tiansheng Bullfrog and the central light catering brand chain incubation aircraft carrier Xieer Catering officially launched a strategic cooperation in November 2020, comprehensively upgrading the brand system, product model, store model and supply chain module, and has achieved breakthrough market development.

It is reported that Tiansheng Bullfrog has opened a small number of franchise places in the Huxiang region, and it is believed that Tiansheng Bullfrog will be able to move forward bravely on the road ahead and achieve greater success under professional guidance.